12 KPIs to track for your website, e-commerce or blog

KPI stands for Key Performance Indicator. These indicators help you observe the performance of your company as a whole, which allows you to position yourself strategically in relation to your competitors.

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In this article, let’s look at the phone number library definition of a KPI and the key performance indicators to take into account for your site, whether it is a showcase site, an online store or a blog.

 

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What is KPI in digital marketing?

A key performance indicator is a numerical indicator that allows managers and employees to assess the effectiveness of their actions in relation to defined objectives. A KPI takes different forms  : growth in turnover, turnover rate, revenue per employee, etc.

But in this article, we will particularly focus on the KPIs related to the webmarketing strategy of a website (e-commerce site, blog, news site, etc.) . For a website, KPIs are essential because they allow you to see which types of content work best and which ones need to be reviewed.

Analyzing these KPIs will allow features of using anchorless links you to make improvements to your web marketing strategy in general.

12 KPIs to Consider for Your Website, E-Commerce, and Blog

  • The number of page views
  • The bounce rate
  • Organic traffic
  • Positioning of pages on Google
  • Traffic sources
  • The amount of shares on social networks
  • The number of unique visitors
  • Time spent on a page
  • The number of pages viewed per visitor
  • The number of views per page
  • The conversion rate
  • Visitor location

You are probably wondering how b2b fax lead to track these KPIs for your website, blog or e-commerce store? Here is a list of 114 tools that will help you boost your web marketing activity .

KPI 1) The number of page views

The KPI “  number of pages viewed  ” indicates the total number of pages viewed by visitors to a website over a given period. You will find this data on your CMS, on Google Analytics on Search Console or with an SEO tool.

To see the number of page views on Google Analytics, for example, simply go to the “  Which pages do your users visit?  ” section of Google Analytics.

Note that this tool also gives you the possibility to consult other KPIs such as

  • The number of unique views
  • Average time spent on page
  • The bounce rate
  • The value of the page

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