Measuring is easy these days, but the key thing is that KPIs measure how we are doing in our strategic objectives. Each objective has its own metrics.
As Peter Drucker said: “What can’t be measured, can’t be improved.” Every marketing action we take is an opportunity to test, measure and learn. Testing is often a drag, you prefer to repeat the same old thing. We think about the issue of a campaign, and we know that by doing tests we could discover another one that works better and we could achieve 2% more openings, but that doesn’t seem like much.
But if you are in a competitive environment
To survive you need to be constantly improving. Let’s think about F1, at the beginning, changing wheels took 30-40 seconds and even the most efficient mechanic didn’t seem to be able to reduce it. But someone thought, what if we put in 2 or 3 mechanics? Today the pit-box record is less than 2 seconds.
Measuring is easy these days, a platform like ours from Xcampaign gives you more metrics and reports about your ebay photo editing Marketing activity than you are able to process. The essential thing is that the KPIs measure how we are doing in those strategic objectives that we have. Each objective has its metrics. That is, if my campaign is about branding, if I evaluate it by measuring clicks or sales it will not be valid. Finally, if my campaigns are about sales, I cannot limit myself to views, clicks or likes, I must include sales in one step.
Well, in this post, we have gathered the 15 essential KPIs that we must know in order to monitor how we are doing in our activity and from there be able to improve our results.
1. Opening Ratio = (Number of openers ÷ Number of recipients) x100
Of course, if we talk about email metrics, we have to talk about openings. If our email is not opened, we will achieve little else.
You are in a very competitive environment and you need to stand out and generate trust. An adb directory that looks personal is not the same as a business email, a notification, or an editorial newsletter.
The factors that determine the opening rate are the sender, time, subject and preview text… and above all, whether it reaches the inbox.
2. Openings by ISP (Mail client manager).
How can we detect that our emails are not reaching the inbox through openings? Well, by Zaujmout Své Vážené Hosty a Chcete the openings by ISP. If I suddenly see that Hotmail has a 25% opening rate and Gmail has a 3% opening rate. It cannot be that Gmail users have such a different behavior from Hotmail users, but rather that your emails with that ISP are probably being filtered to the SPAM mailbox.
openings per ISP
3.Profile of the openers.
It is also worth looking at the profile of those who open or not. For example, we may be sending 50% to men and 50% to women, but only 20% of men open an email. And we see that it is because we used a subject about our cosmetics offer that men lose interest. It would then be advisable to personalize the subject and/or content in a different way for male users.
4.Percentage of openings on mobile devices.
It is also very interesting to see if our users open our pages mostly on mobile devices or on what type of email managers. In order to learn if we should prioritize mobile design or if there are important email applications to check that they look good.
5. Hourly and Daily Openings
We’re looking to find out if we’re sending in the correct time windows.
95% of results generally occur within 48 hours of receipt. If the overall opening rate is not 30% within the first hour, we probably have opportunities for improvement in some other time window.
