Advertising on Google Using Google Ads , you can advertise in the regions you want with words that fit your daily budget and target audience and grow your business. By paying per click for your ads, you avoid big costs. However, you need to optimize your ads to be shown to the right person in the right place and at the right time. In unoptimized ad accounts, costs increase and conversions decrease. Google AdWords (ADS) With this training, you will be able to advertise and optimize locally and globally. Our main goal in this content we have created for you is to enable small businesses to take a step further and transition from commerce to e-commerce, and to help them find customers on the internet and grow their businesses. There will be surprises waiting for you in our training content. But first, let’s learn the information about advertising that everyone should know and then start the training.
What do you say? What is Google Advertising?
Google AdWords is an advertising service created by the Google search engine. Your ads are displayed at the top and bottom of the organic search results page on the Google search engine. Google, the world’s largest search engine, allows you to reach users in every sector globally with the advertising service it offers. What is Google Ads Express? What is Google AdWords Express? Google Ad Express is designed for small businesses and allows users to easily create ads in just 3 steps, without requiring any technical knowledge. How can I create an ad quickly? If you are wondering how I can advertise my business account, you can advertise this way. You can watch the video below in detail and create an ad immediately by following the steps. SEO or Google Advertising (ADS)? SEO and AdWords are a whole that does not need to be separated from each other.
With SEO work, you can rank higher in search engines organically without advertising costs
But SEO is a work that requires patience and takes a long time. Depending on the sector and keywords, the process takes longer and financial support is required. SEO or Adwords? In the image above, the areas marked in red are sponsored ad areas. The areas marked in green are sites that have done SEO work and are rising. Ads will be at most 5 rows at the top. However, the click-through rates of the ads are low. Even if you appear in the first place in advertising, a website that is in the first place in organic may get a lot of traffic from you. The reason for this is that websites that appear in advertisements are not permanent. When their budgets run out, their websites will not be visible, but those who appear by doing SEO will stay there for a long time and continue to maintain their place if they do not make any mistakes.
SEO works provide companies with authority and increase awareness
The sites of companies with high authority are at the top. The reason for this is that these companies should allocate a certain amount of time for SEO works. SEO is a continuous work. It is not done once, it needs to be checked constantly. Up-to-dateness is very important. What are Google Advertising Terms? You can find frequently used terms in the Adwords advertising panel here. CPC: Shows the cost per click on the ad. If your average CPC is ₺2.50 and you get 100 clicks, it means you have spent ₺250 on ads. CPCs are not fixed. You set a certain upper limit and Google will continue to show your ad without exceeding this upper limit. Your ads may receive different amounts per click each time. All keywords in your ad group may have different prices.
Number of Clicks: Shows how many times visitors clicked on your ad
Clickthrough Rate: The ratio of the number of times your ads are displayed to users to the number of clicks. You can find the clickthrough rate as clicks/impressions*100. If your clickthrough rate is high, it means your ad is interesting and is clicked by people who see it. If the click-through rate is very low, you should choose text that will more effectively motivate the user in your ad texts. CPM: Shows the cost per thousand impressions. It is based on the display of your ads, not the clicks. You pay for the number of people who see your ad. It is preferred for brand awareness in visual ads.
Conversion Rate (CTR): Conversion rates are the actions taken by visitors to your site
If 10,000 visitors came to your site and only 1,000 of them made a phone call or sent a form, this would be the conversion rate. In order to increase conversion rates, ads need to reach the relevant people. Maximum CPC: Shows the maximum cost per click. You set a cost per click limit for your ads and Google shows your ads without exceeding this limit. Example: If you set Max. CPC 5₺ for the word “Furniture”, Google will show your ad without exceeding this limit. Therefore, you should do a good competitor analysis and follow the keywords. At any moment, someone else can increase their bid and get ahead of you and attract the customers you need.
Quality Score: Google always wants to offer the best to its visitors
If your site is very bad and not relevant to the keywords and visitors leave your site immediately, your quality score will be low. A low quality score increases advertising costs. While you pay 10₺ CPC for a keyword, your competitor who is better than you may be ranked above you with 6₺. Therefore, you need to present and optimize your site to users in the best way possible. This is already related to SEO. Therefore, SEO and Google ADS are an inseparable whole. Volume : Shows how many times a word is searched in search engines within a month. In Turkish, it is more commonly referred to as search volume. In this way, we can calculate how much budget you should allocate to which word groups. Example: The search volume for the word ” Antalya Hotels ” is very high in the summer months, but low in the winter months.
Therefore, seasonal advertising plans should be made and a budget should be created accordingly
In the rest of our training, we will discuss topics such as how to do keyword analysis? Keyword search volume. For now, let’s go over it this way. Opening a Google Ads (ADS) Account Yes, let’s come to the most important and simple part, before we can advertise, of course we need to open an account. The account opening process is quite simple, you can even call Google Support to have it set up. Log in with your Gmail account by clicking the link below. https://ads.google.com/home/resources/advanced/ or Follow the instructions below. Google Adwords Go to the Ads homepage. Click the Sign In link in the top right corner of the page. Enter your Google Account email address in the Email field. Enter your password in the password field.
Click Sign in. At the beginning of the training the Google AdWords (ADS)
Advertising panel will seem very complicated, but by the end of the training, everything will be clear in your mind. Let’s not forget to mention that Vayes , a Google Adwords Partner, provides standard level training to our visitors. If you have an advanced, high budget and high conversion advertising goal, you can work with us. Vayes aims to optimize your advertising accounts with our professional Google Adwords expert team members and help you achieve success in the shortest time possible. Creating a New Campaign Before creating a new campaign, you should make sure which target type and campaign type you should choose. If you make a wrong choice, you may waste your budget. Please read the details about Target Types and Campaign Types below carefully. Log in to your Google Ads account.
Click Campaigns from the page menu on the left
Click the plus button, and then select New campaign. Choose the type of goal that will make this campaign successful for you Then select your campaign type. Click Continue. Choose your campaign settings. Learn about each setting. Click save and continue. Google Adwords Target Types Google Adwords Target Types Sales: You can choose this type to increase sales of your store or a digital product. Leads: You should select to create conversions that will drive customers to action. Website Traffic: You should choose if you want to increase traffic on your site from related words. Consider the product and brand: You can encourage your visitors to explore your products. Brand awareness and reach: You can choose to increase brand awareness. App promotion: You can promote any of your apps to the right users.
Google Adwords Campaign Types Search Network Ads
You can see an example search network ad in the image below. Google Ad Ranking Visual Advertising Network : Visual ads appear as banners on sites. The algorithm increases brand awareness or conversion by showing relevant images to the relevant person. Smart: Your ads run automatically across Google and the web. After choosing these 2 types, you must choose how you want to reach your goal. Website visits: Suitable for on-site sales.
Businesses trying to reach out to clients on the well-known messaging app WhatsApp might benefit greatly from having access to a database of WhatsApp numbers. Businesses whatsapp number database may boost engagement and launch tailored marketing efforts with precise, targeted data. To minimize the dangers of unsolicited messaging and any legal difficulties, it is imperative to get these databases from reliable providers in order to assure data quality and compliance with privacy laws.
Phone calls: This can be preferred for product or service sales over the phone
App downloads: You can choose to increase the number of downloads of your app. I am planning a strategy that fits the word ‘Web Design’ . Accordingly, I will choose Potential customers, then Search network ads and website visits + phone calls. After making your selection, fill in the relevant fields correctly and continue. We need to correct our campaign settings from the screen that appears. Campaign Name: You can fill in this section as you wish. It does not affect your ads. You can only write it to remember and name your campaign. For example, you can write English for your English ads, and Turkish for your Turkish campaigns, and this way you will not mix up the campaigns.
Networks: In this section, you choose which search networks your ad should be shown on
Note: You can produce ads very quickly using Google automatic smart, express ad networks, but the most important factor here is to earn the most income from ads with the least budget. For example, if you advertise 10,000₺ per month and the conversion is 6,000₺, you will have lost 4,000₺ in a month. Search Network: In searches made on the Google search engine, your site appears in the rankings according to the CPC values you have given. If you make a very good bid, you can come out in the first place. Your budget may run out faster, but you will reach a larger audience.
If the search volumes of your keywords are very low or low for your budget, you can check this
Display Network: You can expand your reach by showing ads to relevant customers as they browse sites, videos, and apps on the Internet. You can use display ads to increase awareness how to plan the ultimate romantic getaway in the caribbean of your brand. The most important thing here is your budget. If your budget easily covers the volume of the keyword you have given, you can choose Google partners and the Display network. I assume that there is very little competition here and the maximum cost per click is low. You can stay at the top by only paying 1₺ for CPC. Your daily budget is 150₺ / 4500₺ per month.
In conclusion, if you get all the traffic of a word searched 1000 times per month
You can spend a maximum of 1000₺ in just one month . But you don’t want to go beyond these words because they are enough for you. Then you can increase your monthly volume a little by selecting the Google business partners option. Here I will only choose the Google search network because my budget is low and there is a very high search volume. Maybe I will need 100,000₺ per month to meet all of this search volume, but our client does not have that much budget right now. Therefore, we want to stay away from other elements as close to the target as possible and increase the conversion rate. Start and end dates: You can choose the start and end date of the ad.
Campaign URL options: Helps you identify and analyze traffic to your website
You can use it to perform advanced traffic analysis. Dynamic Search Network Ads: You can capture relevant searches very easily with dynamic search networks. Targeting and audiences With targeting and audiences, you can increase conversions and reduce costs. If you have a low-budget store and only provide service in Istanbul, then you should only advertise in Istanbul. If you have a company that can export or a website that only has English content and you want to increase the traffic of this site, you can place global ads. The most important question here is what you need and how much budget you have. Languages: You can advertise according to the phone language.
For example, let’s say you are a company that exports textile products to Russia
You can choose Russia and Soviet Russia countries as the location to best approach your target. You can use this for Turks in Germany. Let’s not forget that sometimes people can only use English as their phone language. If the call volume does not provide the desired efficiency, you can add English as an additional language.
If you use the target audiences well, your conversion rates will increase
Budget and bidding: You can specify what you want to spend each day and advertise in the amounts you want. An ad campaign that you create for 30₺ per day will consume an average budget of 900₺ at the end of the month. Google shows ads to the people who are most likely to convert you and shows ads to the appropriate people so that you can earn. Bidding You can choose the metric you want to focus on in your campaign . We will explain each metric below, so you can choose the metric that suits you best. What is Target CPA? : Target CPA helps you increase conversions with minimal cost, based on the cost per action.
Conversions: You can count conversions such as phone calls, form fillings,
WhatsApp messages and give a price per conversion. Conversion Value: Target ROAS is the average conversion value you want to achieve for every dollar you spend on advertising. Google Ads sets bids to achieve an average return on ad spend (ROAS) across all campaigns using this strategy. Clicks: You can select this option to maximize your click count. By selecting maximum CPC, you will create an ad campaign without exceeding your budget.
NOTE: In sectors and words with high search volume and competition
You can show your ad at the top by giving almost the same figures as your competitors. CPCs vary according to the sector and search volume of the keywords. Impression Share: The ratio of your ads to afb directory your competitors is the impression share . It always consumes the budget very quickly to show you. Ad Scheduling: You can choose the start and end dates and times of your ads. A
Description text extensions: Adwords increases your conversion rates
I recommend that you write the best descriptions for your industry. The campaign creation process is complete. Now let’s create ad groups within this campaign. Let’s assume that you are a transportation company that provides extensive services in Turkey. In such cases, the best choice would be to divide your business into groups by region. Let’s look at an example. Advertisement Model Istanbul : Istanbul transportation, Istanbul home to home transportation, Istanbul transportation prices… Advertisement Model Ankara : Ankara transportation.
