When SEO-optimizing and promoting B2B websites, problems often arise that prevent the business owner from increasing the traffic of the Internet resource and receiving new orders from the search. Moreover, it does not matter what the specifics of the activity are: product supply, production of goods, manufacturing of equipment or provision of services.
Below are the most common mistakes that website owners and developers make. Let’s look at them, as well as ways to solve problems that arise in different cases.
Design, interface
When a visitor first comes to a website, he or she first evaluates its design. And the design of the resource is very important. Firstly, it forms the potential client’s first impression of the company, its concept and products. Secondly, the design creates a mood: if the user doesn’t like it, he or she quickly leaves the site. Thirdly, the design sets the mood for purchases, increasing the profitability of the business. Let’s consider what mistakes are made when developing the design.
Template solutions
A standard website can be launched in just a few hours. It is created using template, i.e. ready-made solutions. Sometimes they are adapted to specific areas of activity and topics, for example, online special database stores , online service platforms. The structure of such resources already includes functional blocks that are necessary for representatives of the target audience.
In general, the implementation of ready-made solutions is not a mistake in itself. But websites developed using templates already have a certain interface. And if you do not fill them with quality content and do not fully use the functionality, then some options will not work correctly.
Let’s look at two examples:
Filter for products. It does not work, although it is displayed on the page. The problem is that the site owner or content manager did not fill in all the necessary properties in the control panel. As a result, filtering edit post ‹ aleart news — wordpress products by all available criteria is impossible.
Separate sections, such as useful articles, promotions and sales, blog or others. Such pages may be provided by the template. But if there is no content on them, and these pages/blocks are not disabled, they will remain empty or filled with test data that does not correspond to the business topic.
What to do? If you are creating a website using a template, make sure that all sections and functions that will not be awb directory used in the foreseeable future are disabled when you launch it. Empty pages and non-working blocks scare away visitors.
