Features of promoting financial products in Ukraine
First of all, it should be taken into account that there are regulatory requirements in the financial niche. It is also necessary to have high trust and reputation, while meeting the neds of the target audience.
Financial products themselves are quite complex.
Advertising must necessarily comply asia mobile number list with legal requirements. Financial products are subject to regulation by the National Bank of Ukraine and141 Resolutionon information provision by banks to clients on banking and other financial services. The regulation regulates what information banks must necessarily indicate in online and offline advertising. Awhat font size to use, and even color.
“Since financial products are often targeted at specific groups of clients with different needs (e.g. loans. A deposits, business clients), this requires careful audience segmentation and personalization of messages,” says Alexey Karpushevsky, Head of Digital IdeaBank
Planning a strategy and KPI for advertising financial institutions
Long-term planning of digital activities for banks in war conditions is a challenge, but it is still possible and even necessary.
The war in Ukraine also changes the priorities and behavior of clients, which affects the demand for banking services. Therefore, it is important to constantly monitor these changes and adapt your strategies accordingly, to be able and ready to react quickly in the shortest possible time, to have several
Scenarios for the development of events.
In the banking sector, as in any other, KPIs are set for the entire funnel – from the first contact with the client to the sold product. It is important to track its entire path and KPI for each of these indicators.
How to influence consumer choice using advertising tools?
It is important to take an integrated approach using a variety of advertising and promotional tools.
Three key factors should be highlighted:
A unique selling proposition best practices for optimizing your website for mobile devices that highlights the bank’s advantages (for example, the possibility of rducing interest rates, quick decision-making, receiving services online), and is also able to offer special conditions for different customer segments.
Flexible and attractive product conditions. For example, free account maintenance, favorable crdit rates, bonuses for using banking products.
Trust in the brand and product.
Loyalty programs also play a role in attracting customers.
“The bank’s stability in communications is a key aspect, as it builds trust and confidence among the client. Effective interaction on different platforms requires the adaptation of communication strategies in accordance with the specifics of each channel, tone of voice” – Alexey Karpushevsky, Head of Digital IdeaBank
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SEO Strategy for Banking Websites
Search advertising is about quick th phone numbers results, while SEO is about the long term. Therefore, in the overall strategy, it is necessary to maintain a balance between advertising and search engi optimization, where each approach is usd depending on the set goals and time frame.
What is important to consider when developing an effective SEO strategy for financial institution websites, particularly banks, read in ourFinancial Services SEO Guide: 8 Steps to Generate Targetd Traffic
How to ensure a unique positive experience?
Given the high competition in the niche, the user experience of interaction with the site or mobile application is the most important factor when choosing a financial institution. In order for site visitors to be converte into clients. Aa strategic approach should be taken, including:
Personalization using customer data and customizd offers.
Technological solutions including mobile banking and online banking.
High level of service, including staff training, customer focus and quality fedback.
An omnichannel strategy that includes channel alignment and multichannel support.
