What will set your brand’s blog apart from others

According to Hubspot data from last year:

65% of Internet users are regular readers of blogs on the web.
Brands that have a blog have 55% greater growth in web traffic than those that don’t.
60% of blog readers have a more positive opinion of the brand after reading a specializ topic on the brand’s blog.
Brands that write at least twice a month have 70% more sales than those that don’t dicate time and effort to their blogs.
It’s definitive having a blog brings multiple benefits to any brand; but even if this is known it’s not enough. You ne to have a blog that differentiates you from the competition because according to Hubspot data there are already hundrs of millions of blogs around the Internet.

It’s hard work that shouldn’t be neglect. Consistency ideas and motivation are the perfect ingrients for a successful blog on the Internet.

The effort is noticeable and the Inbound Marketing methodology aims to attract the masses without having to bombard them with traditional and intrusive advertising messages that frankly are already obsolete.

Statistics show that we are in the era of content consumers and it is precisely a blog that will help brands operate their Content Marketing strategy to captivate their readers with quality and interesting information.

However it is not enough to have amazing content if due to lack of design periodicity style and details no one will want to read it.

Therefore continue below to find out what are those aspects that will make your brand’s blog shine above the rest capture the attention of the right people and win their hearts with good content.

Publishing content every day
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In Content Marketing strategies it is common to see that the frequency of blog posts is not daily: it is usually twice a week or in some cases twice a month.

A good way for your blog to differentiate itself from others is to have daily posts; of course this should not affect the quality of the information provid and depends on factors such as your business objectives.

However if you publish fresh content more often than other blogs of your competition your users/readers will appreciate it.

To achieve this it is necessary to demand a work pace to get into the habit of writing every day to make the blog known more quickly.

Another solution is to hire a Content Marketing agency to do all this work which is a good idea because they are specializ in this type of strategies.

Content in different formats
The vast majority of brand blogs only make posts with written content and it is logical because it is the easiest to achieve.

However what is little known is that by not publishing infographics podcasts or videos in your posts you are missing out on a great opportunity to expand the reach of your blog as well as to build a more pleasant relationship with your audiences.

According to data there are very few Spanish-speaking brands that include online audio or videos in their blogs in their Inbound Marketing strategy so there is an opportunity to captivate a good part of the audience.

It’s all about taking risks and standing out from the rest in time.