How to write a description to make your book sell
The description of your book is the best cover letter
Table of Contents
I suppose I’m not telling you anything new if I tell you that to sell more books you must know how to write good descriptions.
And now comes the million-dollar question: what is a good description?
A short answer is more complicat than finding the secret formula for Coca-Cola.
In fact I don’t think there is a single recipe for creating the perfect description that will turn a book into a bestseller.
I’ll be honest. If there were an infallible formula for descriptions book authors would write their description following that formula and then sit quietly on the couch waiting for the book to become one of the bestsellers.
Magic doesn’t exist.
Welcome to the real world.
What does exist is copywriting which when appli well is quite similar to magic.
Do you want to make your book descriptions suce the reader’s mind so that they take out their wallet?
Do you want to know how to get readers interest in your book and not in the competition’s?
I’ll tell you what ingrients to use in the copy to achieve this.
If you ne to know more tricks to sell your book sign up for the Free Online Workshop “The 3 Secrets to Be a Bestseller on Amazon”
Copywriting secrets to sell more books
Even if you are a brilliant author your head may explode when you have to write a description for your book.
It’s normal.
Writing a novel is not the same as writing persuasive texts to sell.
The objective of the description is not to tell a story (fiction) or instruct (non-fiction). The objective is for the potential reader to decide to buy that specific book.
We could say that the description is a mini sales letter and as such it must have all the ingrients of the sales letters.
Advertising and marketing may be a world that is far from you; your thing is writing books.
I have good news. Being a writer gives you an advantage when it comes to writing a description for your book. For two reasons:
You know how to structure ideas summarize it work with feelings etc.
You have a large dose of creativity.
More excit?
Well let’s go.
Ingrient for cooking a delicious sales letter: brain.
Before writing the description of your book you must learn how to persuade the 3 brains of the potential reader.
It’s not that readers have three brains; come on not even those who are bookworms. What happens is that the human brain has 3 areas that work together but with different particularities.
If you don’t know what particularity each area of the brain has or how it works you won’t know how to use the right words to suce the reader’s mind.
Your description will hardly sell.
1. The reptilian brain. It is the part that makes decisions when survival is in danger.
For example if you are in a forest and a bear appears it is the reptilian brain that makes the decision to run away. There is no time for emotion or logic. Your life is at risk.
Important: the reptilian brain is the one that decides the purchase which solves a problem or meets a desire (subsistence).