Leading experts in data analysis, management and quality present the challenges they face on a daily basis . The keys to data strategies through different success stories.
We brought together more than 200 data experts in Madrid who had the opportunity to share their experiences on the path taken by companies to place “data” at the centre of their decision-making and become data-centric companies.
DEYDE AND DATACENTRIC JOIN FORCES
The evening began with Manuel Suárez, CEO of Deyde DataCentric , announcing that the e-commerce specific services companies specialising in the data sector, Deyde and DataCentric, are joining forces with a joint value proposition that complements the supply of reputable data with data quality processes. This will enable the implementation of a single global data strategy, well synchronis and optimising the costs of the process.
DATA SHARING AND EXTERNAL DATA TO BE DATA DRIVEN
Next, Javier Martínez Rodríguez, Head of Customer & Marketing Data Domain at Falabella , and Rafael Fernández Campos, President of the CDO Club Spain & Latam, took the floor to present the ebook in collaboration with DEYDE DataCentric “Data Sharing in the CDO strategy”. In their speech, they explain the importance of breaking down data silos in companies so that they can really be a strategic driver for companies, and how to rely on Data Sharing and external Data to really be a Data Driven company.
“The future is not about confrontation, but about cooperation. It is about creating ecosystems, shar data spaces in a secure and ethical way. That is the generation of value”, comment Rafael Fernández. “Sharing is not sharing for the sake of sharing. These are new business models that have to help us generate differential value within our organizations”, point out Javier Martínez.
DIGITAL TRANSFORMATION IS NOT JUST ABOUT BUYING TECHNOLOGY
Following the event, Marc Vidal , one of the main speakers, stat that for technology to 1000 mobile phone numbers a transformative element, four things must be done: putting the customer at the centre (alluding to the key object of the event, Data), automating processes, giving rise to new business models and developing new skills.
“A robot, automation, automat data management… Anything that has to do with technology Zahrnují Ochranu Produktu Př efficiency, efficiency productivity, productivity generates competitiveness, and competitiveness employment. What happens is that it generates it somewhere else, not where it was before. If you don’t do it strategically, you generate unemployment and that is the great challenge,” he says.
