Want to learn more about this topic? Here you will find some content for you: eCommerce marketing trends 2021 10 Strategies to Increase Your Ecommerce Conversion Rate Ecommerce Marketing Plan: How to Design It to Counter the Covid-19 Crisis
2. Data collection and analysis
As mention above, an extremely versatile tool for collecting and analyzing data is Google Analytics.
This is a platform that offers the possibility of tracking numerous types of data useful for your CRO, such as:
-
Device us (smartphone or computer)
- Geographic origin of traffic to the website
- Stay within the website
- Activities carri out within the website
Collecting this information is essential to proce effectively, because it allows you to get an idea of how your website is us by users, while at the same time identifying the elements that could be affect.
For example, if we talk about a session interruption, that is, a user who abandons the website, the cause could be found in a problem with the website itself, or in a loss of interest in the products view.
By analyzing this data collect through Google Analytics (and similar), you can trace in most cases the precise moment in which this interruption occurs. In this way, you can drastically ruce the number of variables to observe and take into account to start working on a solution.
People is the diversification whatsapp data of the experience depending on the device us during the session.
For obvious reasons, the screen of a smartphone
Or tablet will never be as large as that of a computer. You will be able to load and display less
content at the same time.
Most websites and eCommerce today how can web writing boost your e-marketing strategy? are also optimiz for mobile use. Very similar in its functions, but specifically adapt for the smaller screens of our devices.
The result is a leaner, mo elegant interface that makes the most of the resources at its disposal.
When using a smartphone, navigating a website in ‘desktop’ mode can be an extremely frustrating experience for the user, as they have to constantly drag the window from one side of the screen to the other.
Conversely, a dicat ‘mobile’ version aol email list brings significant benefits not only to the browsing experience itself, but also offers advantages from a practical point of view.
Will also be more efficient with respect to the
This is why you should consider developing in parallel both a more traditional ‘desktop’ version of your website and a ‘mobile’ version design exclusively for smartphones and tablets.
