Website is one of the priority needs for companies in developing their business. Over time, the benefits of a website for a company are not only used as a medium of information, but also as a medium to bring the company closer to customers. For startups, websites are used as a medium for applications, promotions, and other activities that can be done.
When creating a website, companies must also think about making the website more attractive. Therefore, the role of User Experience (UX) is very important. Actually, what is a UX Writer? What are the tasks and skills that must be possessed? Why are their roles in great demand today? All your questions will be answered in the following article, let’s see!
User Experience Writer or better known as
UX Writer is a profession that writes copy for websites, applications, or digital products. The copy or writing is needed by users when navigating a product. A UX Writer is tasked with finding words for menus, definitions, buttons, labels, chatbots, and error messages or instructions to guide users when they first use a digital product.
With the aim of making it easier for users, UX Writers must create the right words for digital products or applications. A UX Writer creates effective copy for users according to the product’s brand voice and can reach all groups, including different ages, gender identities, and backgrounds.
In working, UX writers write UX copy or microcopy. Because its function is to help users interact with the product, a UX writer must be able to write in a language that is easy to understand. The results of UX writing can be found in all parts of the application, from menus, buttons, error messages, user guides and others.
Duties and Functions of a UX Writer
If you read the definition of this profession, it seems buy telemarketing data like their job is easy, right? Make no mistake, there is a big responsibility that someone with this profession has. A UX Writer must be able to make customers feel comfortable when reading their writing. In fact, as much as possible, customers are made “unaware” that they are reading.
As someone who is engaged in this profession, you have an obligation to create writing that is easy to read and understand by customers. To be able to pursue a profession like theirs, you need to do these three main tasks of a UX Writer:
Conducting Research
Research is the most important part of the product development process. Without proper research, the resulting product will not be relevant to customers and difficult to use. Products like that certainly make users tend to switch to other better applications.
2. Writing
As the name implies, the main task of a UX writer is to write copy for applications or websites. This profession cannot be separated from writing activities, the main weapon of a UX writer is words. In UX writing, there is a concept known as 5C, namely: Clear, concise, constructive, conversational, consistent. UX writers must ensure that their writing is in accordance with 5C so that it is comfortable to read by users.
Collaborate with the Team
A UX writer does not work alone, he/she must collaborate with UI/UX designers and the entire product team. Not infrequently, UX writers must communicate and collaborate with other teams for research purposes or to present their ideas. Therefore, a UX writer is required to have good communication skills. so that the ideas they have can be understood by everyone, even those who do not have conceptual and technical knowledge about the product.
One of the advantages of becoming a UX Writer is having promising job prospects. With the rapid development of the digital era today. UX writers will certainly increasingly find a place in the world of work. Many companies, including dia azo zaraina ho start-ups, in this industrial era 4.0 certainly have digital products in the form of applications or websites. That’s where they need UX writing in developing their products so that they can continue to meet user needs.
Benefits of Becoming a UX Writer
You also need to know, for at least 5 years the trend regarding UX writer jobs has also continued to increase globally, you know! Of course, the aub directory existence of increasingly rapid digital developments will make this profession even more needed.
For a UX writer, research is the first stage that must be carried out before starting to write. They must understand the workflow, find out what the user wants, and understand the business goals they want to achieve. That’s why a UX writer must be able to empathize so that the copy. They deliver can really help users and be a solution to their problems.
