On top of it and not give up too quickly! 3) To create a guest posting opportunity that benefits your brand, first identify who your guest will be. Chances are you’ll pick a fun customer, an industry leader, a colleague, or someone within your organization who is flexible and open-minded. Then you have to decide what you’re going to do – will you be tweeting a live event, documenting a conference, or will you take a “day in the life” approach? Before you start the guest posting period, make sure you have at least two meetings.
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One with your content team to map out the timeframe Vietnam Phone Number they’ll be posting, and one with whoever will be the guest to discuss the content – you’ll have much of the content scripted and scheduled. This will ensure that even if things don’t go well, you have posts that will be published during the day. The day it takes place, make sure that your guest is clear about the plan and strategy to carry out. Also, make sure you have a person who reviews your different accounts throughout the day. Another great way to add a spark to your social media strategy is with intrigue campaigns.
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Easy if you have an upcoming event or release coming up, but what if you don’t have any big events on the schedule? It is not a problem. One of the best things to use intrigue campaigns is to promote content before publishing it. Usually, a post is promoted once it’s launched – you’ll probably save those Facebook, Twitter and LinkedIn posts until the content is finished, but why wait? It uses intrigue campaigns to raise awareness and promote content before it even hits the web. You can even promote landing pages and offer ebooks, videos, and newsletters.