For most small businesses, price is one of the biggest determining factors when it comes to what type of web development business owners choose to invest in. Because the costs of developing a custom-coded website can range so widely – from a few thousand dollars to tens of thousands – businesses often steer clear of custom developers, opting instead for templated websites built on website platforms such as iBuilt or WordPress.

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Websites developed from templates may average lower costs than custom built websites. But what they gain in price point they often lack in capabilities and flexibility. Custom websites offer more unique design. Template websites force developers to work within a pre-determined layout and design features. Aside from the ability to change Estonia Phone Number background color and perhaps text, template websites offer little room for developers to customize the website’s look, content placement and navigation. Websites custom built from code, on the other hand, offer a limitless range of design capabilities.


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Think of the difference between plugging one’s business logo and contact information into a business card template. And having a business card designed just for that business. Like business cards, websites are a key visual representation of a company brand. And website templates tend to look like just that – templates. While there are many different website templates available, many of them tend to offer the same design features and functionality, and web-savvy users can spot a website template easily. Custom websites allow businesses to avoid that “cookie cutter” look with a one-of-a-kind unique design. Custom coded websites offer more robust capabilities.

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