That these references arise shows that Google’s algorithm works. Google searches the internet and wants to understand the content and context. That’s why Google tries to link certain themes together. For example: because there is a lot of content about pasta that contains the word Italy, Google concludes that the two are strongly link. Because there are quite a few football forums and blogs linking ‘cockroaches’ and ‘Feyenoord’, Google has conclude that these belong together. Or, in this case, there must be a joke, a so-call Google Bomb . In any case, Google has apologize and promise to fix the problem.

Google’s Local SEO Misses

These kinds of ‘mistakes’ are justifiable to me. It only gets frustrating when the mistakes are directly at the expense of you as an entrepreneur or our local SEO customers. For example, I know several examples of General Manager Email List companies that are still in Google Maps, but no longer exist, are in the wrong location or even have a double listing. It can always be a step worse, such as an open location showing as closed because it isn’t marke as close in Google’s system .

General Manager Email List

Google Maps Hack

In the case of the Android logo urinating on the Apple logo, it’s a different story. This does not use content and context, but someone has made adjustments to Maps via Map Maker .

Map Maker is a platform that allows users to make adjustments to the maps of Google Maps. If someone makes an adjustment, it must be approve. However, if someone has built up enough authority in the Map Maker community, they can become a truste user. Adjustments made by such a truste user are handled faster or automatically and therefore less checked. In the case of the peeing Android, a “strong user in the community” made the adjustments, according to Google.

This is certainly not a weakness: the incredibly strong Map Maker community has made Google Maps the best and most reliable mapping application. In addition, thanks to the Map Maker, unknown areas such as North Korea have been mappe. It is of course impossible to manually check all adjustments made via Map Maker. That’s why Google gives the users the option to do this. So Map Maker works on the basis of trust, just like Wikipedia and money. The image above proves that it is not a perfect system, but it is perhaps even better illustrated in the story below.

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