The time being sufficient for all publishers and webmasters to adapt their websites. We can bet on an outright disappearance of non-responsive sites from Google search results for mobile . It is therefore essential to think mobile Guyana Email List and offer a good user experience for all your visitors. Depending on the characteristics of your website, the changes to be made for it to become Index Mobile First compatible will be more or less significant. Below are some recommendations from Google to anticipate the deployment of the Google Mobile Index. If you have a responsive (mobile- friendly ) site where the primary content and markup is the same on the mobile and desktop version, you don’t need to change anything.

If you have a site setup where the main content and markup are different on the mobile and desktop version, you will need to consider modifying your site. In addition, make sure that your structured markup is present on the mobile version and on the desktop version. If in doubt, test both versions of your website with the structured data test tool on Google Search Console . When adding structured data to a mobile site, avoid adding irrelevant data. If you are a site owner with a mobile version and a mobile version, don’t forget to add the mobile version to Google Search Console.

 How to prepare for the Mobile First

No modification of canonical URLs is required. Google will use them as a guide to serve the right results for internet users who search on desktop or mobile. If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site may be superior to a broken or incomplete mobile version of the site. It’s best to build your mobile site and launch it when you’re ready. If your site is not mobile compatible , we recommend that you make it responsive rather than creating a mobile version. Indeed, a 100% mobile site does not display as much content and has fewer links than a responsive website. These points are very important for SEO.


In the event that your site is too dated, it is best to consider a redesign of your website . This will allow you to create a website with a Mobile First Webdesign and to provide additional content accessible on both versions. Be careful not to abuse the amount of hidden content on the mobile version. You may need to consider going through a CDN infrastructure to improve the performance of your site. Another criterion will be decisive for optimizing your positioning in the mobile first index: the loading time. Even if no Google announcement has been made on the subject, optimizing load times will be essential. With the postponement of the deployment of the mobile first index, this gives you a reprieve of a few months.

The changes will therefore be for 2018

The visual overhaul it is characterized by the modification of the Webdesign, some modifications to the level of the content, the tree structure and possibly the addition of functionalities. While knowing that mobile research is still progressing. Do not wait until the last moment to adapt your site, your visitors will thank you. Do not hesitate to contact us to check the “Mobile First” compliance of your website. The deployment of the mobile first index is already in the test phase on certain sites, it should accelerate in the coming months. Now is the time to get ready! The  visual and structural overhaul : it is both a makeover of the site’s design and its structure, accompanied by profound changes in the tree structure.

A structural overhaul often involves a change of CMS (content management system) . Visual and structural overhaul of the websiteVisual and structural overhaul of the website. The steps for a website redesign are almost the same as for a website creation . Once the redesign project has been defined and the site content has been validated, the stages of redesigning a website are.  Before proceeding with the redesign of a website, it is essential to carry out an upstream reflection on the expectations of this redesign and to draw up specifications to then transmit them to the web agency.

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