If you have an e-commerce that is just starting, or one that is already underway, you need to apply inbound strategies for e-commerce in order to increase sales. According to the Annual Study of eCommerce , 7 out of 10 Internet users buy online . Does it sound like you need an inbound marketing strategy for ecommerce ? If so, we introduce you to Inbound Marketing . Index Inbound ecommerce phases Attract your customers with a content strategy Convert your visitors into leads Close the sales Loyalty to your customers This methodology will bring you immediate benefits such as traffic to your website, and an increase in the percentage of conversions and income.

Let’s start by defining what Inbound is: it is the most effective online marketing methodology: “ 66% of Inbound Marketing professionals think that their organization’s marketing strategy is effective ”. Prospects on the web have a need and are looking to fill it. If you implement the right Inbound strategy , these users will find you. You will then be India Phone Number to offer them useful information for each stage of their journey in order to build authority with your brand and convey trust . When you have an electronic store, one of your challenges is to generate enough trust for users to make the purchase. Inbound Marketing can help you achieve it. But, before implementing the Inbound strategy for your ecommerce , it is important that you define your buyer persona , since around him you will be able to know what his exact needs are.

With This You Will Have

Guaranteed success! Once you define your ideal buyer, think about developing the 4 phases of an Inbound Marketing strategy for your ecommerce . We will explain them to you in the next lines. Keep reading. Inbound e-commerce phases Define your buyer persona and attract your ideal client Convert your visitors into leads Close sales with segmentation and automation Retain your customers with content inbound-for-ecommerce methodology New call-to-action 1. Attract your customers with a content strategy The objective of this first phase of the marketing strategy for e-commerce is to attract prospects to a web page that offers useful content and can clear all doubts.

India Phone Number

For this, it will be essential that you and your team establish a content strategy and a monthly editorial calendar, specifying what you will offer to the previously defined buyer person and for which stage of their journey that specific content is intended. The more you know about your ideal buyer, the easier it will be for you to offer them what they need based on their buying process. Once you have the content, what follows will be to optimize it. Most of the people who buy in a virtual store on the internet use Google as a source of information. Your task at this point will be to research the keywords. So that it is positioned in the first places of the search made by the user. When you have the content ready and optimized, you must spread it.

You Can Do This Through Blog Posts

A YouTube channel, email marketing, and of course, social media. Inbound marketing strategy for ecommerce These channels will help you attract users. But, be careful, here you must continue to define in which networks the buyer person is. Currently, the networks offer their internal marketplaces to sell products directly from their platforms. Evaluate if this option corresponds to your strategy. 2. Convert your visitors into leads In this phase, and considering the sales funnel. The objective will be to convert the visitors of your ecommerce into a potential customer (lead). That is, users will no longer be strangers or unknown because they will leave their personal data on your website.

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