How to take advantage of the traffic potential linked to the search for images? Here are some tips Gibraltar Email List for optimizing the SEO of your website images. ZEN READING referencing imagesUpdated October 19, 2021 Image SEO has long been overlooked in SEO strategies . Those days are over with the advent of Google Universal Search  in 2007, causing images and photos to appear in web search results. Since the birth of Google image in 2001, image search has been on the rise on search engines. Google image  is the most comprehensive image search on the web . Image Search Infographic In 2015, 80% of Google search results displayed a universal search with an image in 35% of cases .

Universal-research-2015-US-web-interest-referencing-of-imagesInfographic | Share of content types in universal searches Why optimize image referencing? To emerge in a good position in the results with a sales image and linked to your activity, it is the assurance of acquiring qualified and potentially important traffic. For certain categories of websites, good positioning of images is essential today , this is the case for: E-commerce sites, the portfolios of artists, graphic designers, image banks, travel agencies and tourist sites, printers, the web agencies , the photographers … Example of positioning an image in the results of a universal search with the query ”  selective varnish  ” referencing of selective varnish images.

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By optimizing the article on selective varnish and its image with a few simple SEO techniques , we managed to achieve two lasting and relevant positions  (circled in red) on Google search, printers resort to buying keywords on this request. 8 tips for optimizing image SEO Here are 8 simple tips to implement (on WordPress in particular) to optimize the referencing of your website images and acquire qualified traffic. 1 | The names of the images Google cannot read an image, so it’s up to you to tell it what is in your image or photo. For example, if you want to reference photos of the Oise forest, avoid image names of the type IMG801225.jpg and prefer foret-oise.jpg, admit that it will be easier for Google to position your photo with relevance by placing a few keywords in the filename.

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Avoid accents and prefer dashes for a better interpretation of the file name  by Google) 2 | Alternative text or “ALT” tag The alt text or the “ALT” attribute is a text read by search engines, so it is essential to optimize the referencing of images. In addition to the name of the image, the “ALT” tag also improves the referencing of your site since it allows you to accommodate additional keywords that will be interpreted by the search engines, but be careful not to stuff your website. Image keywords (keyword Stuffing) . Keywords placed in the ALT tag will replace the image if the browser cannot display the image. 3 | The format and weight of the images Preferably use the JPG, GIF and PNG formats even if some engines are able to read other formats.

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Indicate also the height (height) and width (width) of your image to tell search engines the size of your image. Ideally, the native size of your image should be the same as the display size, this will reduce the weight of your images with the consequence of reducing the  loading time of your pages. 4 | The content and context around the images The context and content (including the image caption and title)  located on the page where the image to be referenced is located provide search engines with important information about your image. For example, avoid including a photo of a business card in a cooking recipe page, so you send search engines a confusing message about the subject of the business-card.jpg image. Search Console Help Center guideline:

Make sure you place your images near relevant text whenever possible . We further recommend that you assign descriptive titles and captions to your images . The environment of the page is therefore essential to optimize the referencing of your images. 5 | Referencing images also goes through the title The title of the image (title attribute) is a text that is displayed when the mouse is hovered. The information of this attribute has no effect on the referencing of the images, it is, on the other hand, a plus in terms of accessibility and user experience . 6 | A specific sitemap for images Once all your images are optimized, you can submit a  sitemap for the images  through the Google Search Console interface . 7 | Image caption The caption of the image corresponds to the text displayed under the image.

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