Friesen: If you’re running a large e-commerce site with load balancers and Akamai caching etc., I dare you to go to the developers on your network and ask for this, telling them that “Google said we just need to update a certificate or something” and see how they react. Boser: Understand that once you go there, you can never go back. If you ask for a secure link and it redirects to http, the browser will give an “unsecured” message, which is not good. Kyne: I still think people should. We are inevitably heading in this direction. It’s just not as easy as Google says it is.

Boser This is your site Don’t get too stressed out about changing the links

Boser: This is your site. Don’t get too stressed out about changing the links. If you’re obsessed with it at this level, it can be absurd. If you’re using data at scale like eBay has, you can switch links and see huge benefits. Hearst does something similar now. Q: When you use affiliate programs like SkimLinks, the links are redirected. Google says that when done right, these links don’t work for Cayman Islands WhatsApp Number List SEO. Is it true? (Lots of Laughs.) Boser: If you’re doing affiliate marketing, you want to do everything you can to make sure Google has no idea what you’re doing. Kyne: If your affiliate pages provide real value to your customers, you probably don’t have to worry about how they relate to you. If they are sketchy, you should probably reevaluate them. Boser:

 What about hidden content? Lippay: If you have hidden content

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What about hidden content? Lippay: If you have hidden content, Google will index it, but they claim it won’t be as helpful for ranking. (Author’s note: I’ve seen little evidence of this.)Q: If you have an XML sitemap, do you need an HTML sitemap? Boser: A good architecture should be your HTML sitemap. If you need an HTML sitemap, you’ve built your site wrong. Lippay: The homepage doesn’t do a good job of linking to our shows, so HTML sitemaps are a good fallback until I convince people of the cross-links. But these HTML sitemaps aren’t the best pages, and Google will probably downgrade them because they don’t have much content.


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