Disclaimer: Every situation is unique. This overview of the elements of an off-site SEO audit addresses the first commonalities I look with non-penalized sites when looking to improve their profiles. If you have a penalty or other serious issues, these points are not exhaustive and will not cover all the areas you need to research or the methods to use. Over the past two months, we’ve been building an SEO audit strategy with the first two parts of a three-part series. Today, we’ll end the series by looking at auditing your offsite SEO. Regular readers will recall that three months ago I wrote about performing a manual backlink audit. In this article, we’ve looked at the steps to extracting consistent and comprehensive backlink data for a website – but we really haven’t covered what you’re looking for and why, or the many other aspects of offsite SEO.
which must be taken into account. Today, that’s exactly what
which must be taken into account. Today, that’s exactly what we’re going to do. If you haven’t read the other two parts of this series, you might Belize WhatsApp Number List want to; however, the order is not critical. Full Series Reviewed:Technical SEO Content (or “on-site”) SEO Offsite SEO So let’s go! 1.Google My Business We tend to think of a Google My Business listing as a local SEO factor. It is of course, but it is also more than that. Anyone who knows me as an SEO writer knows that I love entities – i.e.
I love the idea of entity metrics and Google calculations
I love the idea of entity metrics and Google calculations. I won’t go into all the details here, although I did write about the patent ranking search results based on entity metrics in January for those who want to know more. All that’s important to understand, for our purposes, is that Google takes signals to determine what things are, what they relate to, and how important/relevant they are. Basically they want to reduce everything to a value based on what it is related to. This is where your Google My Business listing comes in – it’s the strongest identifier of you as a Google entity. It’s not just a problem to have a list, it’s a problem to have a complete list . Make sure all information is complete and that you have provided the correct category information. I’ll give you a moment while you head over