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There are companies that wait for customers to contact them. There are others where the sales team approaches everyone indiscriminately. And there are also the companies that have the best sales…

Now that you know what role play is, what its objectives are and how it can benefit your company, it’s time to understand how to implement it in your team.…

As you can already imagine, the main objective of role plays is to prepare the sales team to deal with different clients and scenarios . By adopting a more entertaining approach, the company favors the…

The quality of the salespeople employed by a company is critical to its success in the marketplace. In the end, as relevant and attractive as they may be, products and services do not…

That is one of the pillars of a role play exercise. It is essential that vendors are prepared to deal with the most diverse types of consumers . So draw a map of the ones…

First, let’s understand the importance of engagement. In the end, we do not want to conclude with this text that engagement is not necessary. Therefore, we need to deepen the concept. These…

As a consequence of a good engagement, we have one of the most desired objectives by Digital Marketing professionals and managers : loyalty. In other words, generating engagement is not only a…

While working on Docker projects, most of the time, existing Docker images will not meet your requirements. create your Docker image Run the docker build command which will create a…

Clients also have a direct role in the best content formats for sales enablement. Currently, marketing is becoming more open to allowing user interactions, and the content of reviews and recommendations are…

Being good at  is. Also going to drive sales and bring further engagement to your business. Once you. Can identify the needs of your customers, you can focus on creating…

The last, but not the least – Marketing. This step involves various components starting from forming a cohesive marketing funnel to sharing video content on social media. Indeed, video content…

As a marketer at Bold x Collective, if there is one major thing I’ve learned over the years, it is that blogging has always been very important and used consistently in…

Remember, if you are not using videos as a part of your content marketing strategy, you are actually missing out a big part. So what is video content marketing and…

Believe it or not, your social media channels and blogs can help drive more traffic to your website, where users can learn more about your brand and the services or…

Clients also have a direct role in the best content formats for sales enablement. Currently, marketing is becoming more open to allowing user interactions, and the content of reviews and recommendations are…

The selection of content formats for sales enablement is one of the crucial moments in the development of a strategy aimed at optimizing business results and training salespeople. Undoubtedly, Content Marketing is…

As a consequence of a good engagement, we have one of the most desired objectives by Digital Marketing professionals and managers : loyalty. In other words, generating engagement is not only a…

In the digital world, getting customers is also something very important for companies, however, it is no longer the main concern. At least, the ways to achieve this goal are not…

Now that you know what role play is, what its objectives are and how it can benefit your company, it’s time to understand how to implement it in your team.…

The specific objectives of each role play session are defined according to the scenario. Imagine, for example, the onboarding process of a new employee who, although qualified, is not used to the sales…

The quality of the salespeople employed by a company is critical to its success in the marketplace. In the end, as relevant and attractive as they may be, products and services do not…

If your ARR is dropping significantly over a period of time, for example, that can be a strong indicator that your customer engagement and retention efforts aren’t being as efficient. On the other hand,…

Now is the time to match your persona’s needs with what your company offers. How can your products and/or services be useful to the consumer? This is the most important answer…

Your salespeople have a great challenge every day or before each interaction with a lead : show that your company really generates results! and alternatives, and many of them simply sell “smoke”…

Which companies understood the concept of Unique Selling Proposition and accurately exemplified it? We have listed the main ones to inspire you. The Economist What can differentiate one newspaper from…

Translating the concept into Spanish makes it easier to understand its real meaning and importance: unique value proposition . Although it is essential to think about the customer experience as a whole…