Now is the time to match your persona’s needs with what your company offers. How can your products and/or services be useful to the consumer?
This is the most important answer to drive the creation of your USP. The Economist, for example, is not noted for the speed of the news, but for the depth of its analysis.
4. List your main benefits
After these three stages, an important piece of advice is to put your main differentials on paper, but don’t forget to always consider what your Buyer Persona sees in each of them.
The idea of the USP is precisely to value what is most important to the potential consumer. Therefore, make a list of the 3 or 5 main differentials of your business.
5. Narrow down that list
As varied as the benefits of doing business Jordan WhatsApp Number List with your company are, consumers don’t have the patience to sift through a list. It is necessary to be brief and direct to captivate the user’s attention.
Did you list the main advantages? Now narrow down that list and focus on what’s really important to your persona making a purchase.
6. Determine your tone of voice
Your definition may be true, but the most important thing is that it has the right tone of voice to dialogue with you.