Due to the merger of Bing and Yahoo , the search engine in America currently holds between 25% and 30% market share. It is expected that, in addition to the organic results, paid searches within Bing will also continue the strong upward trend of recent months ( source ). But Bing has not only started to rise in America, Bing has also found its way up in Europe! For example, the share of search traffic via Bing in the UK has almost doubled in one year (6.2% in 2013 vs. 11% in 2014). So we have to wait for the moment that search traffic via Bing will also start to grow in the Netherlands (currently 3%).

2. Bing has entered into strategic partnerships that lead to increased market share

Further growth in Bing’s market share is expected in the coming years. Not only because Bing is an increasingly better alternative to Google, but also because of various partnerships that the company has entered into. The VP Financial Email Lists previously mentioned merger with Yahoo is one of them. However, Mozilla Firefox has also chosen to use Bing instead of Google as the default search engine in their web browser. This will shift some of Google’s market share to Bing.

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3. Windows 10 is coming

In addition, Windows 10 will be rolled out soon. Windows 10 is available cross-device from desktop, mobile, tablet, to Xbox. Within Windows 10, much more will be sent to searches, all of which will of course be performed by Bing.

4. Visitors from Bing spend 60% more than visitors from Google

Already convinced that optimization will be worthwhile? However, the number of searches that Bing currently handles and will handle isn’t the only reason. Research has shown that visitors via Bing spend 60% more than visitors from Google (Comscore September 2014). Of course no one wants to miss out on that traffic!

5. Within Bing you (now) have less competition and you quickly have a good position

In addition, the search market within Bing is not yet as competitive as within Google as many companies overlook this. It is therefore possible to make significant steps with a few adjustments.

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