When should you change your title tag? Should you change the title of your page frequently to improve your SEO? What SEO impacts could this operation have? It is not uncommon to see these questions on specialized forums like Webrankinfo. Especially since 2021, Google has been taking great pleasure in dynamically changing the Title tags of certain sites : more than 50% of the tags indexed on Google are in fact modified every day. While some are slightly altered, others are completely transformed.
In a webmaster hangout, John Mueller answered a question that has been tickling the minds of SEOs: does regularly (daily? weekly?) modifying the title tags of pages have an impact on SEO on Google?
The impacts of regularly modifying web page title tags
According to Google’s Webmaster Trends Analyst, this action has neither positive nor negative consequences:
- No improvement in crawl rhythm
- No progress on Google search engine
- No penalty or demotion in search results
However, if this process is done with phone number library the aim of providing added value to Internet users, John Mueller believes that there is no harm in doing so.
Changing the Title Tag Frequently: John Mueller Explains
According to John Mueller, just because you change your page titles frequently doesn’t mean Google will crawl your site faster.
Even if you change the title of a page every day, you will only see the updates on Google’s SERP every week or month (varies from site to site).
On the other hand, if changing your Title tags can improve your click-through rate on search engines (by responding to search intent), then by all means do so. Google gives you free rein as it is not spam or an attempt to manipulate the algorithms.
When to change the titles of your website pages?
As you will have understood, regularly changing the title tags of your pages is of no interest if your objective is to boost your SEO or the crawl rate. However, there are certain cases where it is advisable to do so:
- During commercial operations to improve the CTR in search results : sales, Black Friday, Cyber Monday, Christmas, Valentine’s Day, etc. including these keywords in the title not only allows you to generate isang gabay sa word of mouth marketing interest among Internet users, but also to have a good positioning on long tail keywords.
- To regularly change a number or date in the Title : If you want to increase the number of clicks, consider including a date or the number of ads (or products) in the page. Even if the latter is not at the top of Google, it will certainly attract clicks thanks to its precise character.
For more tips, be sure to check bgb directory out our article on “ How to Get Clicks in Lots with Your Page Titles? ”
If you would like support with your Google SEO strategy, don’t hesitate to write to us !
