The presentation of artificial intelligence by Greg Corrado During the DEEP LEARNING SUMMIT at SAN FRANCISCO in January 2015, Greg Corrado presented Zimbabwe Email List artificial intelligence applied to search engines. How does Rank Brain work? Greg Corrado explains that Rank Brain is able to convert impressive amounts of data written from the web into mathematical vectors called “vectors” that a computer can then interpret. If an uncommon or unknown vector is detected by the RankBrain algorithm, it will be compared to the closest vectors to establish a new relationship and propose a result, this result is then kept for machine learning. RankBrain therefore allows Google to offer relevant results on queries typed for the first time.

Google processes 450 million new requests every day. The main objective of RankBrain is therefore to better understand the meaning of words found on a web page. The algorithm can even offer you relevant pages that do not contain the words contained in your request, this result is obtained thanks to the connections between the different words of the request. A result signed RankBrain? Example of a potentially signed RankBrain search result: If I type the query ” what is a website remaking?”  »On Google, the first web page positioned in the natural search results does not include the word redo in its title and in its content.

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Google has yet deem this page more relevant than the one positioned below which has more words belonging to the query, both in the title and in the content, is this result from RankBrain? No certainty, it’s up to you to judge with the result of the research on the capture below. What is redoing a website – rankbrainResult in image of the request: what to redo a website? Referencing & SEO criteria: What changes? For all those who work on SEO correctly while respecting Google’s recommendations and our few SEO tips , the Google RankBrain algorithm can only be good news.

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A correctly structured and correctly optimized web page ( exclusive and quality content , well thought-out semantic markup and a well-written title,…)  will have every chance of being well positioned on the 15% of requests processed by RankBrain. To remember According to statements by Greg Corrado during an interview on Bloomberg.com , RankBrain has even become the 3 rd most important SEO  criterion in the ranking of Google engine results, reason enough for all SEO professionals to follow it. interest.

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ZEN READING mobile internet progress 2015Updated October 27, 2020 The share of mobile internet in 2015 Mobile Internet progressed inexorably in the first half of 2015, the data collected and analyzed by the major players in audience measurement (Médiamétrie, Gfk, ComScore, etc.)  confirm the momentum started in 2010. distribution-terminal-internet-mobile-desktopComparison of the distribution of visits by terminal week / weekend | Sources: Médiamétrie At our web agency level, the audience measurements that we carry out on behalf of our clients and on our own websites confirm the French enthusiasm for mobile Internet.

This craze is even more obvious on B2C websites,  with some of them more than one in two visitors coming from a mobile terminal. progress-internet-mobile-2015-analyticsGrowth in the share of mobile internet between October 2014 and 2015 on a BtoC site monitored by the web agency AntheDesign | Google analytics Key figures for the first half of 2015 More than 26 million smartphones and tablets will be sold in France in 2015, 68% of French people aged 15 and over have a Smartphone, 15 million mobiles are compatible with the 4G network, 42.5% of e-mailings are opened on a mobile or tablet, Gender parity is reached on the mobile, Over 10% of mobile users are over 65 years old.

 

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