Changes in user habits have forced companies to change their sales strategies: make the place an electronic store. According to the survey carried out by Datum, 49% of people said they had bought online via ecommerce . Inbound Marketing for e – commerce offers valuable content to the buyer person without the need to interrupt it with some invasive advertising. But, how is Inbound Marketing done? And how to use it in your e-commerce? In the following lines we will tell you what actions you can apply in this business for your ecommerce plan: 1. Define your audience You have to define who your target audience will be, from the data of where they live, what their interests are, age, economic position, to their consumption habits.
The process must be accompanied by a prior research process that will serve you in the other phases of the strategy. Use all this information to define your ideal clients as best as possible. 2. Create a blog and an ecommerce content plan Create a blog linked to your ecommerce website and feed it with quality content according to the needs of your audience. Determine how often, on what topic and in what formats you will make the publications Germany Phone Number outline your content strategy. 3. Optimize your blog and website It is important that you implement an SEO optimization strategy for your pages and thus be able to position the content in search engines. Do keyword research to make it easier to create content that is easy to find.
Make Use Of Social Networks
Another of the strategies that you can use to achieve more reach and greater visibility among the users of your electronic store is to use social networks. In these spaces you can promote the contents of your blog, announce launches of your products, share videos, etc. Also on these platforms such as Facebook, Twitter and Instagram you can have interaction with your target audience and use their internal marketplace through paid advertising . New call-to-action 5. Convert your blog and website visitors into leads At this stage you can already use various conversion tactics taking advantage of premium content such as ebooks where you can develop in-depth topics for the buyer person and that, in exchange for downloading them, the leads give you contact information to start nurturing the relationship with them.
In this stage, use the CTAs or calls to action , the landing pages and the forms that request this data. Ask for a maximum of two fields: name and email. Yes, you will not bother the user. Lastly, make use of “Thank you pages” to thank them for the action they took. 6. Identify users who are ready to buy from your ecommerce No prospect is the same as another, they are all different from each other. But how do you know who is ready to buy a product in your online store based on their behavior? Lead scoring is the solution, a system that tells you who are the people who are prepared to make the purchase through the assignment of points. This monitoring must be done with a CRM. inbound-in-ecommerce 7.
Nurture Your Prospects Into Customers
Lead Nurturing , also known as lead nutrition in Spanish. Is the process of the automation stage of your inbound marketing strategy through which. Personalized emails are sent to nurture customers with relevant information. Note that this is not about spam or harassing customers with emails. This tactic will allow you to have a conversation with your client. That he can advance in his purchase process until he becomes your client. 8. Offer valuable information Once you have converted your prospects into customers, you should not forget about them. This is key in your marketing strategy for ecommerce! At this point you must carry out an email marketing strategy to send information about other more complete products. Promotions, and discounts.