Digital media consumption chinese overseas america phone number data
has only increased in recent years. Statistics suggest that by 2022, people will consume digital media for up to eight hours a day. Email and social media offer certain advantages and disadvantages as marketing media.
While email may have a higher ROI compared to social media, you can have two-way communication with your audience through social media.
These channels are powerful on their own, but what happens when you integrate two powerful marketing mediums?
In this article, we’ll look at what email and social media marketing offer and how you can integrate these mediums to create a diverse marketing strategy.
Let’s start with the basics: the definition.
What is email marketing
Email marketing is a direct, how we breathed new life
digital marketing channel that can be used to communicate, educate, generate leads or sales, and build dedicated communities. It’s no surprise that approximately 87% of B2B marketers prefer this distribution channel.
When combined with personalization and targeting, this channel can deliver you directly to a prospect’s inbox.
Businesses can send welcome emails to new subscribers, promotional emails to offer incentives, or reactivation emails to inactive subscribers. You can automate abandoned carts or transactional emails through email marketing tools.
That’s not all! Email marketing allows you to build credibility by sending emails with user-generated content or reviews.
How email marketing benefits you
Own your email contact lists : This is the only marketing phone number list from b2b fax lead
channel that allows you to own or control your contact list. With social media or paid ads , the media platform or advertising company often has its own algorithms. You can lose social media subscribers and never get them back, but subscribed email contacts are always available to you.
Encourage audience feedback : One of the easiest ways to gather credible audience feedback is by sending email surveys to your loyal subscribers. Collecting feedback gives you insight into what your audience prefers and what needs improvement.
Target potential customers with personalized content : It’s important to reach the right leads at the right time. Emails allow you to segment your contact list and send them personalized content. Even if you opt for automated email tools , you still have the option to personalize emails based on your audience’s preferences.
