Featuring employees on social media can help create a sense of community and belonging. When prospects see that your company comprises real people who care about each other and their work, they’re more likely to want to be a part of that community. Showcase how much fun your team has at work or doing charity work together. This will make prospects want to join in and be a part of something bigger.
Being consistent on social media is key to success. But what does being consistent on social media mean?
To me, it means:
- being authentic, transparent, and vulnerable
- showing up as yourself, not some India Phone Number persona or idealized version of yourself
- being upfront about your successes and failures
- being consistent with the frequency and quality of your content
If you commit one post a day, make sure you do it. And make sure that each piece of content is something that your audience will find value in.
How do you engage with your audience on social media in a way that’s both helpful and interesting?
Let’s look at some best practices for B2B social media engagement.
First off, it’s important to realize that social media is a two-way street. You can’t just blast out promotional content and expect people to pay attention. Instead, you need to focus on creating content that will interest your future customers – from blog posts and infographics to helpful tips and tricks. The key is to provide value rather than just trying to sell something.