Permission Marketing is still little known and little used in France, unlike in Anglo-Saxon countries. What does it consist on ? Permission is based on selfishness, The reaction and involvement of the target in permission Singapore Email List is based solely on the target’s interest in this action. Permission marketing is a process, not an event, Permission marketing is a constant dialogue with its target, failing which the relationship can end at any time and without the possibility of renewing this link. The permission can be revoked at any time, The consumer is free in his choice to end his relationship with the brand.

Each communication must therefore be considered and designed with a view to maintaining this relationship. What is permission marketing? Permission marketing is a type of marketing and advertising that asks target people for permission before sending them a message. It is associated with another marketing term, the Opt In (opt-in) . In France, the legislation authorizes the Opt out ( opt-out option) and the active Opt-in for sending messages to individuals or individuals. Article L34-5 of the Postal and Electronic Communications Code: Direct prospecting by means of an automatic call machine, a fax machine or an electronic mail using, in any form whatsoever, the contact details of a natural person who has not expressed his consent is prohibited.

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Prior to receiving direct surveys by this means. By consent, we mean any free, specific and informed manifestation of will by which a person accepts that personal data concerning him / her be used for the purpose of direct prospecting. ” The 3 Opt in categories are: An Opt in active email address is subject to the prior consent of the owner, for the use of his email address within a specific framework. Consent can be obtained by written or electronic validation, such as a checkbox or a drop-down list. An email address is double Opt in with double consent by electronic agreement (by checking a box) and by sending a message to the indicated email address.


The state of the address is double Opt in, when the recipient has clicked on a link contained in the received message. We say that an email address is  Passive Opt in , when the box “do you want to receive external solicitations” is already checked or when a drop-down menu offers the answer “yes” by default. opt-in-permission-marketing What are the objectives of permission marketing? The objectives of this marketing and advertising technique are: The increase in conversion rates, The increase in the satisfaction of the targeted people, In his book Permission Marketing , Seth Godin explains the purpose of this type of marketing:

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To build customer loyalty over the long term . To do this, the content of the messages must be: Relevant, Expected, Personalized. Marketing permission integrates 5 levels: The punctual level, The consumer takes the initiative, hence an important interaction between the brand and the consumer. The level of trust in the brand, The marketing of the disruption is capital that the company must strive to retain. The level of personal relationships, This level is the most effective in changing consumer behavior. This one is also the riskiest; In the event of bad dialogue, the relationship can be definitively broken. The permission to points.

Point attribution is used to capture and keep the target’s attention. This level is structured and expandable. Intravenous level, This is the highest level in Permission Marketing. It takes its name from the metaphor of a patient in intensive care who receives the drugs he needs on a drip. Sources: Docplayer, Marketing permission: optimal marketing strategy on the internet media? by Quignard Johan Spam (level 0) is only a trace in the memory of a consumer, it is not individualized and leaves room for doubts instead of building trust. To conclude, Seth Godin’s book “Permission Marketing” enlightens us by giving examples of the evolution of classic marketing, known as “interrupt marketing”, towards permission marketing based on relationships of trust and customer esteem.

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