In this post, you will discover which mistakes are detrimental to a writer’s reputation. We will highlight important points such as article structure and SEO strategies.
Are you tired of having your texts rejected or receiving multiple requests for adjustments? Then, continue reading this article to improve your productions!
Stop directing the text to the person
The first step to writing quality blog text is to cayman islands mobile database understand the customer persona . It is not enough to produce good content, write an attractive title or use metaphors to impress the reader if all these resources do not match their profile or do not solve the problem they have at that moment.
Imagine the following situation: you have to write a text for a motherhood blog. The idea is: 7 tips that every mother needs to know. Before starting production, read carefully about the blog’s persona.
In this case, your text can be developed in two ways:
- If the person is pregnant, you can include an article with information on how to throw a baby shower , how to set up a crib, and tips for decorating the baby’s room.
- If the person has a child one year old or younger, you can include an article with information on how to get the child to sleep better, how to feed the child, and tips to improve the baby’s development.
Did you notice the difference? The person influences the way you will develop the text. Therefore, from today on, do not write on impulse to avoid adjustments and rejections.
Not analyzing the idea of the text
In content marketing, it is increasingly common to receive a text to be produced with a whimsical guideline. This is responsible for guiding the writer during the production of the article, as it contains important information such as, for example, the topics that the content should address and the main references. Generally, these details were aligned with the client and you need to follow them meticulously for your assignment to be approved.
Writing without scannability
Another common mistake is writing a text that is not scannable . Often, this happens because we are used to the standard of print journalism. To adapt to the new writing style, it is necessary to practice. A scannable text has some important characteristics such as:
- Short paragraphs with, maximum, six lines;
- Separate the most important data by topic to facilitate reading;
- Include subtitles in the text;
- Use images to make the text more attractive.
Writing long, low-quality texts
To complete a text, many writers tend to “spend a lot of time.” This term is used when the writer fails to develop the content and starts to include information that is not relevant to the reader. Many proofreaders and even clients themselves know this famous strategy and can identify it in a matter of seconds. Therefore, it is best to avoid doing it so attractive designs it is important to have that your reputation does not end up being damaged.
Whenever you include information in your content, think about how it will help the person in some way. Present the main points of a problem and show what actions the reader will need to take to solve it.
When citing an example, don’t write facts about yourself, problems you face in your daily life, or irrelevant stories. See if the content will fit the style of your text and whether it will appeal to your reader.
To avoid falling into this vice that plagues many writers, organize your text before you start writing. Think about what information you will include in the introduction, development and conclusion. In this way, you will develop a more complete and enjoyable article for your reader.
A classic mistake that writers make when writing text for the Internet is to think about optimizing the article for search engines instead of focusing on the arguments for the person’s ailments. Repeating the same keyword several times in a text, for example, will not help your blog to climb to the top positions on Google. On the contrary, Google will penalize you and the chances of reaching the first page will become increasingly smaller.
In relation to SEO , there is only one thing to note: be careful when working with link building. It is great when your blog manages to acquire links from other sites, but it is important that they are in line with your personal profile.
Ignore the review
Is your work of a good quality standard? Keeping the bar high is very important to continue receiving assignments and winning over new clients. To continue producing with quality, keep up to date with the rules of the Spanish language, have lots of ideas and don’t forget to always check your texts. There is nothing more demotivating than receiving a text with several spelling and grammar errors.
However, when it comes to blog content, the review work is more comprehensive. See below for the points you should analyze:
- Scannability;
- Correct use of link building ;
- Coherence and cohesion;
- Pitch fit;
- Grammar .
Not updating
The writing process is always changing, especially when it comes to web production. In order to write a blog essay in line with the needs of the market, it is necessary to always study.
When you finish writing a text, we recommend eu phone number that you make a sort of checklist. Check if it contains any of the errors we mentioned above. If everything is okay, send the material to your client. Still not sure? Ask a professional friend to read your material. Maybe he will spot a problem that you missed!
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