Entrusting this mission to a web editor is therefore not a luxury. Writing content requires choosing particular subjects  : you don’t publish everything and everything Honduras Email List on your blog! To do this, you have to take into account both your field of activity and the typical profile of your potential readers. What message (s) do you want to send to your audience? What are the themes that interest them? These questions are crucial. You are not going to post cooking recipes on a real estate blog, or offer legal advice on a platform dedicated to children. Good content is first and foremost a well-targeted topic that is likely to appeal to your readers and to attract more qualified traffic.

Getting attention that’s the secret to writing content for the web. Not only that of the readers , to whom you have to make them want to read by relying on the titles and the introduction. But also the attention of search engine robots , by offering titles that allow them to easily index the page. A good structuring of its contents thus aims to put the main information (understand: the keywords ) forward in: The Hn titles (H1 for the main title, H2 for the part titles, H3 for the subtitles, etc.)  ; The tags (title, meta description, alt…)  ; The chapô (about fifty words on average) . Please note: the main title and the meta appear in the Google results page. It is therefore essential to work them well!

You write above all for the Internet

Content writing aims to inform, convince … and properly reference its pages! Natural referencing is an essential method for positioning your pages in the first results of search engines. Without this lever, your content will not be visible to Internet users and you will not garner traffic. The choice of keywords (popular but not too competitive; in line with the expectations of your target readers)  ; The placement of keywords in the content (it is necessary to reach an average density of 1 to 2% for the main keyword)  ; URL optimization (containing the main keyword, and not too long) .


Also, don’t forget to work on the semantic field around your keyword. If your content is about the Auto Show, for example, you should use terms like “car”, “automobile”, “vehicle”, “mechanics”, “four wheels”, brand names, etc. This is a question that often comes up about content writing: should you write short or long texts? Should we focus on content of 300 to 400 words, quick to read, or offer expert articles that take the time necessary to explain things properly, even if it means talking about 2,000 words? It is commonly thought that Internet users do not read, or little, web content. However, according to a Backlinko study , the articles ranked first in Google’s results are composed of an average of 1,890 words  !

Optimize the referencing of its content


And since Google does nothing at random, its users must appreciate this long content! In reality, it all depends on the subject dealt with… and the objective of the page. Sometimes 400 words are enough to cover a question (if it is a page dedicated to optimization) . Other times, offering content of 1,500 or 2,000 words helps to demonstrate expertise on a given topic. Once your content writing is launched, you will quickly have several articles in stock on the blog. Take the opportunity to start working on your internal networking  : this consists of inserting links into your content to other pages of your blog (or your website) . It prompts your readers to click on the links to go to other pages on the site;

It contributes to the good indexing of your pages by search engine robots (which, during the crawl, circulate on the site through hypertext links) . At first, running a blog is pretty simple: you choose a topic to write an article each week, and you’re done. But very quickly, the machine can get carried away. Increasing your site traffic gives you more responsibility as your readers expect recent posts. In addition to the 5 weekly blog posts, you need to write white papers, guides, customer stories, comments for your videos, and more. Topics are getting more and more expert, and you have to manage multiple contributors both internally and externally. Result: you are on the verge of implosion!

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