Get your sales team to make a note of FAQs they’re asked for over the phone or by email and use these to guide your content creation. To stay relevant you should also comment on the latest news or trends in your industry.
2. Perform Keyword Research
Before creating any content for your website, it’s important to do keyword research around your products and services to find out exactly what your customers are searching for and what their questions are. Make sure you create content around these keywords and optimize the content for these words and phrases. You can do this by adding the target keywords to the title, headings, and metadata for your post.
3. Focus on Long Tail Keywords.
Long-tail keywords are the keywords that searchers use when they’re searching for answers or when they’re closer to purchase. These terms have Honduras WhatsApp Number List lower search volumes but they tend to be more specific and have much less competition than more general terms so you’re more likely to rank for them.
4. Stick To Your Topic and Keyword
When you’re writing a piece of content, always stick to the keyword and topic you’re targeting. Don’t try to write about a range of topics or themes in a single piece of content and don’t try and include dozens of keywords. This will confuse Google (and your users!) and can work against you when it comes to ranking. You will not be creating the most useful and relevant content on the topic if you’re mixing in too many topics or keywords.