To efficiently calculate your ROI following SEO optimization, a period of 12 months is sufficient to appreciate the first benefits of your actions. To follow the progress Portugal Email List of your web pages in search results, audits positioning regular are needed. You can perform this type of audit every month to measure the effectiveness of your SEO strategy . Paid SEO analysis software allows you to keep the history of your positions to measure the effectiveness of your SEO optimization actions. Positioning audit: why and how to audit your website? 6. Implement corrective actions The implementation of corrective actions requires prior knowledge and ability to analyze the results provided by statistical tools, starting with Google Analytics and Google Search Console .

Corrective actions can be of several types and are the consequences of the analysis of the data collected thanks to Google Analytics and Google Search Console. Examples of corrective actions: Reinforcement of the internal network, editorial content optimization, acquisition of natural backlinks via content marketing , targeting of new keywords, … Practical case of Google natural referencing The following example is based on a concrete case: the natural referencing of the website of our own communication agency! It has been more than 8 years since we started a natural referencing strategy based on optimizing our website to target many keywords. Examples of keywords targeted as part of our strategy: Website redesign, SEO advice, graphic charter , commercial brochure, …

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Google announced the integration of Google Penguin 4.0 at the heart of its algorithm on Friday, September 23, 2016. What is Google Penguin and what are the expected impacts on the SEO of your website? What is Google Penguin? Google Penguin (or Google Penguin) is the “SEO antispam filter” of the Google algorithm , its vocation is to fight against  abusive referencing  (spamdexing) . These abusive techniques, also known as Black Hat SEO,   have in common the non-compliance with Google’s guidelines (Google’s Webmaster Guidelines). Deployed for the first time in April 2012, Google Penguin therefore aims to penalize websites whose natural referencing is anything but natural . ” Google’s Penguin penalizes in particular SEO techniques that rely on   aggressive netlinking aimed at improving the ranking of a web page.

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Google Penguin also tracks the cloaking and keyword stuffing  (keyword stuffing )  . Why Google Penguin? Through its some 200 criteria, Google’s algorithm encourages the production of quality content. Google’s primary objective: to offer Internet users only quality content in its search results. The successive evolutions of the Panda and Penguin filters confirm Google’s desire to produce ever more qualitative results. For those who use abusive techniques to improve the ranking of a web page by manipulating the Google algorithm, the Penguin filter works by degrading the positioning of the pages concerned or eliminating them from search results. Google Penguin in a few dates From its launch in April 2012 to its integration into the heart of the algorithm in 2016, Google’s spam filter has seen several versions and several deployments:

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April 2012: Google Penguin 1 affects 3.1% of queries (keywords typed by Internet users), May 2012: Google Penguin 1.1 affects 0.1% of queries, October 2012: Google Penguin 1.2 affects 0.3% of queries, May 2013: Google Penguin 2.0 affects 2.3% of requests, October 2013: Release of Google Penguin 2.1 with 1% of queries affected, October 2014: Penguin 3.0 affects 1.0% of requests, September 23, 2016: Google Penguin 4.0 is integrated into the real-time algorithm . For the SEO specialists in charge of the sites affected by Penguin, these dates certainly bring back bad memories. Some sites victims of the Penguin filter have indeed observed a drop in their ranking in Google and their traffic overnight. Google Penguin drop in analytics traffic Drop in traffic on a site penalized by Google Penguin in 2014.

Google’s algorithm was announced for 2 years, it is not really a surprise. For all site editors and SEO White Hat SEOs who are committed to respecting Google’s guidelines, they have nothing to worry about. Conversely, for those who are still trying to cheat Google’s algorithm, the penalty will be faster. Reminder of SEO practices to avoid If you want to boost website traffic without panicking Google Penguin, here is a non-exhaustive list of practices to avoid when it comes to Netlinking: The abusive repetition of a low quality link anchor, The creation of links “without coherence and without any meaning” at the level of the contents of the linked pages.

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