Since May 6, the ‘search queries’ report in Google Webmaster tools (GWT) has been completely revamped. With the new SEO tool there are many additional possibilities that can provide new insights for webmasters and marketers. In this article, I’ll take you through the most important functionalities and show you how this new SEO report can help you gain new insights!

Statistics in GWT

The search query report already had the functionality to map impressions, clicks, average positions and the CTR for the different search terms and pages. With the new search analytics report, these metrics can also be applied to different countries, devices, and even specific search types, such as images and video files.

In order to be able to use the insights optimally in practice, it is good to first go back to the basics. Because VP Administration Email Lists the search analysis report allows you to view the different metrics from various angles, it is important to know how the calculations are made. The number of clicks and the CTR speak for themselves, but the number of impressions and the average position sometimes raise some questions.

Impressions

At first glance, the number of impressions seems like a self-explanatory metric. Still, it’s good to take a closer look at this, because when exactly do you have a showing? Google lets you know that it does not have to be the case that your website is actually visible to the user. The moment you appear in the search results on page 1, this falls under an impression.