By itorial Staff with No comments Search Engine MarketingDigital Marketing
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Google announc in a blog post today, Thursday, December 14, 2023, that on January 4, 2024, it will begin testing Anti-Tracking Protection , a new feature that limits cross-site tracking. This tool “restricts third-party cookies from accessing websites by default. We will roll this feature out to 1% of people using Chrome worldwide.”
According to this publication
A which we echo in Marketing Insider Review, “this step represents an important milestone” for Privacy Sandbox , which “will lead to the gradual elimination of third-party cookies for all people who use the Internet in the second half of 2024, provid that the outstanding competition issues with the UK Competition and Markets Authority are resolv,” the company clarifies.
In this context, he points out that “improving privacy on the web is a never-ending task” and that is why Google’s Chrome search engine is working “on functions that protect your data and give you greater control over how it is us.”
“Among other things, we are taking steps to limit the chances that your activity buy telemarketing lead can be track when you move from one website to another,” said the company, which has just launch the Google Gemini artificial intelligence model .
Next steps for Google’s Anti-Tracking Protection feature
Google’s official blog post reminds us that “third-party cookies have been the importance of strong relationships a fundamental part of the web for nearly three decades” and that “they have been us to make websites easier to use, such as helping you log in or showing you relevant advertising. They can also be us to track your activity on the web.”
It also notes that Privacy Sandbox is a “responsible strategy to phase be numbers out third-party cookies in Chrome.” As part of it, it says that the Anti-Tracking Protection feature will initially be introduc “to a small percentage of people who use Chrome, so that developers can test how ready they are for a web without third-party cookies.”
