With marketers increasingly adopting video advertising, it’s time to forget about using video for B2B in the traditional way. Instead, lean into this format’s unique capabilities to stand out from the crowd and capture the attention of the audiences that matter.
Video has the potential to differentiate your brand from others in the B2B space by giving you a way to combine the power of both visuals and audio to communicate your message. At StackAdapt, we wanted to embrace this opportunity …So we created a video ad that is unlike the typical B2B ads you’ve seen!
In this video ad, we used a metaphor
Campaigns are a race to the finish line! that highlights how advertising is getting more Controlling Directors Email Lists competitive, and it is increasingly hard for brands to stand out.
Today, if you have seen one B2B ad, you have seen them all. We wanted to challenge what a B2B video ad could look like and step outside our comfort zone to explore new dimensions of our brand. It turned out way better than I could have ever imagined, and I hope it will inspire marketers to break the mold of what B2B advertising is, and can be.
– Vitaly Pecherskiy, Co-founder and COO
Still not convinced? Read on to learn 5 reasons why you need to leverage video ads to showcase your B2B brand and stand out from the crowd.
Video Marketing Builds Brand Identity and Awareness
People today are watching more videos than ever before. According to Hubspot research, the amount of online video watched has almost doubled since 2018! This is likely thanks to how engaging the format of video is. It combines the power of visuals and sound, which makes it a fantastic format for storytelling. For brands, this means it’s a great channel for expressing brand identity and building brand awareness.
B2B marketers can leverage video to tell compelling and engaging stories through a highly entertaining and memorable ad experience. Because video is so immersive, it creates strong brand recall, which is a valuable advantage for B2B since sales cycles tend to be longer in this vertical.