Content marketing is a priority for many CMOs, but not all of them have a solid plan on how to carry out their content marketing strategy or they keep leaving out important details that reduce its effectiveness. To ensure you are not one of them, today I want to share with you these 10 tips from CMO by Adobe.
10 Content Marketing Tips for CMOs
Be useful . At its core, content marketing is about building your brand by sharing useful information that goes beyond your own products and services and addresses the needs of your potential customers. Note: being entertained and having fun is also a must!
Essential content marketing tips for CMOs
Develop a strategy . Having a strategy is the difference between content How to Build Phone Number List leaders and CMOs who fail to make the most of it. It seems obvious, but many brands are still creating content without a strategy behind it.
Don’t be one of them!
Be democratic . Your employees share their daily challenges and progress with each other. They know your brand better than anyone else, and they’re sure to have plenty of ideas to contribute. So if you take the time to ask them, they can be great allies when it comes to creating content.
Be visual
The saying “a picture is worth a thousand words” has never been truer. According to analyst Mary Meeker, 1.8 billion photos are shared online every day. Quality matters, so spend time on the visual aspect of your content and don’t limit yourself to stock images.
Partner with other brands
CMOs are well connected to customers, influencers, and partners. Leverage this network to develop content creation collaborations and breathe new life into your marketing.
Distribute your content far and wide . If you don’t promote your BT Leads marketing properly, no one will see the results of your efforts. Make sure you share your content across multiple touchpoints and repurpose your ideas in different formats.
Curate content
Creating content takes time Advertising List effort, but it doesn’t have to be 100% original. Sharing other people’s content (or recycling your old posts) will help you establish yourself as a thought leader in your industry.
Measure your results
All marketing should be measurable, and content marketing is no exception to this rule. If you manage to establish a relationship between content marketing and ROI, you will be on the road to success. However, establishing this relationship can be difficult in some cases, since it is difficult to quantify to what extent your content has influenced the acquisition of new clients.
Get involved
Creating content should be part of your job. If you want the whole department to get involved, the CMO should be the first to set an example. Don’t let lack of time be your excuse: you don’t need to write 2,000-word posts, but you do need to do your part.
