Writing method par excellence, the 5W rule is applied by all journalists and content creators of our time. But what is this rule? How does it work? The popularity Albania Email List of your website on other web pages that address your topics will cause Google to consider you to be of interest to its users. So make people talk about you on other platforms! The meta description should be short and attractive . No need to put keywords there, but it should make you want to visit your web page. This is the short description that will appear below your website address in Google search results. It is still taken into account in Google’s algorithms to refine Internet users’ searches.

The first traces of this rule date back to the time of Aristotle . Indeed, scholars used a mnemonic means to qualify the words of an author. We also find the 5W rule in modern journalism. Reintroduced in the 20th century, the 5 W rule has been taught since 1917 in the largest schools of journalism . It facilitates the prioritization of information and gives the reader a clear, precise and unbiased view of the facts. Improved in the 1930s, it takes the shape we know it in the 1950s . Are you a content writer ? Do you have a readership? The application of the 5 W rule is essential! Indeed, it asks the 5 fundamental questions useful for the passage of information.

Still used today as a drafting rule

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Thus, when the editor writes his article, he gives the facts objectively by providing factual details on the What, the Why, the Who, the When and the Where. Over time, another parameter has been added to 5W: the Comment. We then speak of “the rule of 5 W and H”. This rule thus puts an end to the excesses of false information and gives the reader a real vision of things . It also helps struggling writers produce quality articles very easily. As we have seen previously, the 5W rule refers to the 5 questions that journalists and editors must answer in their articles. Out of ideas? Use this rule to outline your content . Each point offers you to answer with sub-questions that make it easier for you to write your content.

 Two derivatives have been added to the rule

These are the “How” and the “What if”. These two new rules give the possibility of going deeper into the subject as much as possible. Thus, the reader has all the useful information on the subject covered. The “What if” adds a conditional dimension to the article. While it is not generally used in the first two-thirds of an article, this rule finds its place in the rest of the article dealing with a specific subject. For example, the reader might know what would happen if the topic did not exist. The author will then explain the various implications resulting from the non-existence of the subject . This writing rule gives you a solid foundation in case of lack of inspiration .

How? ‘Or’ What ? By offering you to write your article with a brainstorming technique. This process offers you the possibility of writing down all your ideas on paper while respecting the 5 W rule. Once your ideas are on paper, all you have to do is build your sentences, put them in an understandable order and edit your finished article if necessary. This brainstorming step is possible at the start of the creation. It can also be done during the creation stage . Indeed, if you wish to go into the details of an idea, you can develop it thanks to the brainstorming offered by the 5 W rule. Finally, it is possible to carry out this process at the end of the article, during the revision phase.

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