So as not to “lose” your prospects and customers in this change. Some colors can for example be kept or slightly nuanced. The logo can be simply clean. To help you, we present here several examples of graphic guidelines to help Georgia Email List you orient the work of your graphic designer. A young cooperative real estate start-up, Heredes wants to give a young and dynamic image, but also close to consumers. While remaining simple and refined, their visual identity uses strong color contrasts (dark blue and yellow-orange for the logo and a variation of blue for the background), a cursive font that recalls traditional values ​​while being “in motion.

The Paris Observatory wanted to modernize its image. The logo takes the shape of a planet, but also of the dome of the building as well as the “O” of the observatory. The small dots represent a constellation. The color yellow symbolizes the stars and the sun, black the night and the nothingness of space. Our agency has also been sporting a new graphic charter since 2017. It uses variations of pink and orange colors for creativity, communication and dynamism . The linden leaf in the logo represents growth and movement . The typography is simple, modern and above all remains clearly legible . An example of a graphic charter is a document that provides information on the graphic identity of a company.

Your old graphic charter is a

It is produced by a graphic designer who will bring together all the visual elements that distinguish the company from its competitors. The graphic designer can offer several variations to adapt to different print and web communication media. It is possible to create your own fonts for a totally unique brand identity, but designers can also use commercial font libraries. In general, there are two or three proposed typos (titles, sub-titles, body of text). a color palette : together with the logo, the colors are what most allow consumers to recognize a brand (for example: the orange of Easy Jet or the green of Spotify). other elements like symbols, icons, pictograms and layers , specific to the company are part of the visual communication of a company.

Georgia-Email-List

Makes it possible to maintain a homogeneity which makes the brand easily identifiable by the consumer. These graphic codes are part of a company’s branding . Each font, each color has a meaning and refers to a value or an idea. The development of a graphic universe specific to the company is essential to stand out. It will be used as a graphic guide , not only on your website and your printed media, but also for your social networks, your goodies (pens, mug, etc.), your letterhead, your web signature, etc. To find your graphic style , it is important to properly brief your communication agency. The ideal is to produce detailed specifications that will allow the graphic designer to develop an example of a graphic charter in your image.

The creation of a graphic charter

Provide information on the history of the company and its values : this can guide the choice of colors or graphic signs. Whether it is to modernize its image or to create it, each element is important and sends a message to the consumer.Inform your target : it also influences the choice of logo, fonts and colors. Between a B2B target and a B2C target, the expectations are not the same. Educate Your Vision : After all, this is your business, if you have an idea of ​​what you want, it’s important to talk to your agency so you don’t get lost. Be careful, however, the graphic designer is also there to give you recommendations . Some of your ideas may not be workable or advisable. It is important to do tests and models.

If you are creating a new visual identity , your old graphic charter is a starting point , so as not to “lose” your prospects and customers in this change. Some colors can for example be kept or slightly nuanced. The logo can be simply clean. To help you, we present here several examples of graphic guidelines to help you orient the work of your graphic designer. A young cooperative real estate start-up, Heredes wants to give a young and dynamic image, but also close to consumers. While remaining simple and refined, their visual identity uses strong color contrasts (dark blue and yellow-orange for the logo and a variation of blue for the background), a cursive font that recalls traditional values ​​while being “in motion.

Leave a Reply

Your email address will not be published.