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Strategy and tailor your message to each audience based on the social media platforms chosen by each campaign and its target audience. Although this may seem difficult at first, there is something Albania Phone Number in common for brands to focus on in marketing strategy. Older people have the same values of honesty, trustworthiness, communication and hard work as other adults. These are highly valued values that brands can adapt to and therefore reach a wider audience. Older generations are using the Internet more than ever before and it Albania Phone Number offers huge (and not yet banned) business opportunities. However, the sales team needs to target more than just an older audience to reinforce this. More than half of adults over 65 with Internet access have a social media profile, and more than three-quarters use the Internet at home, creating multiple business opportunities.