You might ask yourself: What does The Buggles’ song from the 70s have to do with the question we ask ourselves today: Is print dead? Quite a lot. Let me explain. Not so long ago, with the rise of social media and internet penetration, many hurried to declare print’s death. Publishers and many media outlets started questioning whether people will buy print magazines again. And for good reason. With the internet facilitating information sharing, news dies faster than ever. Just think about your Facebook or Twitter feed. Change is happening at a much faster rate than ever. Wherever you are in the world, at any given time, there is a way to access content instantly. Whether that be your social channels, an article, or a simple email, this sort of access has been a game changer for everyone in the digital space.

And just like every other outlet in this space, publishing has been affected, too. is print dead? mainstream magazines This takes us back to the main question of this article: Is print dead? Will digital kill print? Because video didn’t necessarily kill the video star as The Buggles sang about. Will print media change (If it hasn’t already)? I’m Thailand Phone Number sure about it. But stick with me to see how. Print vs digital. Before answering the “Is print dead?” question, we need a bit of context around this subject. When was the last time you bought a newspaper, magazine, or even a book? Why am I asking this? I recently read an article on Forbes about Meghan Markle’s guest edit of British Vogue’s 2019 September issue being the magazine’s fastest-selling issue, in print, with copies flying off the shelves and selling out in ten days.

Meghan Markle And Vogue

In a time when most people consume mostly digital content, the fact that the September 2019 Vogue managed to sell out its print edition in 10 days is truly remarkable (pun intended). The royal couple seem to be selling everything they’re touching or wearing. You see, these types of magazines, like Vogue, sell more or less copies, depending on who’s on the cover. british vogue september 2019 Source Do you like Jennifer Aniston? Then you’ll surely want to read any magazine she’s featured on. Especially if she’s answering, once agaaaain, why she never had kids. Shall we look at this as some competition between the two: print vs. digital? Or more like the struggle of print publications to remain alive and profitable. As I mentioned before, print publications need to adapt and change in order to be competitive. But first, let’s see some facts.

Thailand Phone Number

According to Statista, the most popular magazine brand in 2019, in the U.S. was ESPN The Magazine. With an audience of over 105 million people, the publisher announced the end of the print edition of the eponymous magazine. The media giant justified this decision by saying that the vast majority of its readers consume digital content and that it was losing money by keeping the print version alive. So, after 20 years of print, they decided it was time to focus more on reaching their audience through digital. Even if the print magazine mainly featured long-format content with a big focus on storytelling, they saw a decline in sales starting in 2017.

Is Print Dead? Espn Magazine

Source For news outlets such as ESPN, focusing on sports events and immediate news, it makes total sense to put more emphasis on digital rather than print, video playing a major role in their content strategy. Again, every media outlet is different, and so the decision to have printed content or not should be strategically thought about. Then, should we hurry to draw a conclusion already? Is print dead? Or just changing? Let’s find out. War or coexistence? As with any media industry, innovation sparked change. Television was a major disruptor in the entertainment game of the 20th century. When television started to approach more political subjects, radio quickly adapted. And it does even today. It has to in order to survive as a means of communication.

Leave a Reply

Your email address will not be published.