Potentials are identified expenses that are calculated industry-specific and can be distributed across all surrounding branches. Depending on the distance between a potential and the branches, parts of the expenditure are allocated to the location. The closer a location is to a potential and the higher the attractiveness of the location, the more the respective location can exploit the respective potential. The attractiveness of a location can be formed from many different micro-characteristics. Factors such as the size of the location, number of parking spaces or various environmental variables such as proximity to a main traffic axis and also the frequencies on the nearest street, etc. are taken into account when determining the attractiveness of a location. These factors and many more influence the attractiveness of a location and thus also the “gravity” that the location exerts on the potential. The closer a location is to its potential and the higher the basic attractiveness of a location, the more it will draw from the surrounding area. Thanks to the geographical data, which we constantly update, we always stay up to date.
Which and how many
When analyzing an existing branch network, white spot analysis can be used to identify Country Email List undeveloped areas with the highest development potential. Graphical representation of a white spot analysis Which parameters can be included in a white spot analysis? Parameters that are usually taken into account in a white spot analysis: Competition: Number It allows website owners to of competitors in the immediate vicinity Proximity to competitors Size of competitors’ locations Competitive dynamics Demographic data: Number of residents, age structure, number of employees, number of companies and purchasing power in the immediate area Traffic situation: Proximity to the main traffic axes Frequencies on the main traffic routes Impact of tourism POI/POS around the planned location: Number and type It allows website owners to of POI/POS around the location Depending on the industry, the selection of parameters may change slightly, as certain factors are more or less relevant depending on the industry. Gravity model The white spot model we use is based on a gravity model, which primarily uses the distance to the potential to evaluate how much spending this particular location can absorb from the respective potential.
The white spot analysis is started
White spot model October 11, 2023 Finding new expansion areas and locations for your company can be very complex. The decision for or against a location for bebdirectory the new branch often depends on many different factors, and the so-called “white spots” in your market area are difficult to find. A location evaluation using the White Spot Model can provide you with the necessary decision-making basis when planning new locations, adapted to industry-dependent influencing factors. What is a white spot analysis? Areas with a low level of supply and high sales or customer potential are referred to as white spots. In a white spot analysis, the situation around a planned location is examined using an objective analysis, whereby various parameters are incorporated into an objective assessment of the location. The result is an estimate of the sales potential of the new location. pulvinar dapibus leo.