Google also highlights sites that optimize the experience of Internet users. Navigation and reading should be easy for the user. Optimizing your site must therefore go through. A responsive design . Your site must be able to adapt French Email List and remain readable on any screen size (smartphone, tablet, computer). A fast load time . Ideally, the pages of your site should take between 3 and 4 seconds maximum to load. However, Google recently announced that loading time ultimately has little impact on SEO. interesting, however, to apply it in order to avoid the annoyance of Internet users and to see your bounce rate explode. a good internal mesh .

That is to say the organization of its pages must be intuitive for the user. It should be easy to find precise information on your site. Search engines have also adapted to our new habits and our expectations. These adaptations must be taken into account to optimize your SEO. When looking for a business or restaurant in your city or neighborhood, Google uses local SEO to give you the best answers. By simply typing “Japanese restaurant”, the search engine will first indicate the Japanese restaurants near you. optimize on-page content: you can add keywords that mention your location in your content. For example: “Japanese restaurant in Compiègne.

The tree structure of your site

With the development of voice assistants (example: Amazon Alexa, Google Assistant, Siri, etc.), the number of voice searches has exploded: “58% of consumers used voice search to find local business information during of the year 2019 ”. With this new mode of research, the use of long tail keywords , such as questions, is more and more common. Titles with questions are therefore more efficient in voice searches . To optimize your web referencing, interrogative titles become essential. According to the JDN, in 2020, 4 out of 10 Internet users exclusively use their mobile to browse the Internet. It is normal that Google favors websites that facilitate reading on mobile devices.

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With the development of voice assistants (example: Amazon Alexa, Google Assistant, Siri, etc.), the number of voice searches has exploded: “58% of consumers used voice search to find local business information during of the year 2019 ”. With this new mode of research, the use of long tail keywords , such as questions, is more and more common. Titles with questions are therefore more efficient in voice searches . To optimize your web referencing, interrogative titles become essential. According to the JDN, in 2020, 4 out of 10 Internet users exclusively use their mobile to browse the Internet. It is normal that Google favors websites that facilitate reading on mobile devices.

An example of a graphic charter is a

Document that provides information on the graphic identity of a company. It is produced by a graphic designer who will bring together all the visual elements that distinguish the company from its competitors. Together with the logo, the colors are what most allow consumers to recognize a brand (for example: the orange of Easy Jet or the green of Spotify). other elements like symbols, icons, pictograms and layers , specific to the company are part of the visual communication of a company. The creation of a graphic charter makes it possible to maintain a homogeneity which makes the brand easily identifiable by the consumer.

These graphic codes are part of a company’s branding . Each font, each color has a meaning and refers to a value or an idea. The development of a graphic universe specific to the company is essential to stand out. It will be used as a graphic guide , not only on your website and your printed media, but also for your social networks, your goodies (pens, mug, etc.), your letterhead, your web signature, etc. To find your graphic style , it is important to properly brief your communication agency. The ideal is to produce detailed specifications that will allow the graphic designer to develop an example of a graphic charter in your image.

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