It means interacting constantly with your audience, helping those who are “only” followers to enter the philosophy of your brand, knowing and appreciating its values, and only at the end bring them to purchase.
To achieve this, there are tons of social media It Means That It’s Not Enough marketing strategies you can use.
Instagram Stories and live videos allow you to show behind the scenes of your business and make yourself known, Reels allow you to go (potentially) viral and reach new people, posts are the perfect place to tag your products and so on.
At the same time, social networks are the perfect place to forge collaborations and partnerships, and harness the power of influencer marketing.
How many times have you seen an influencer It Means That It’s Not Enough wearing a beautiful piece of jewelry and then immediately wondering: who knows where she bought it?
Well, you’re not the only person thinking this way, I guarantee you
That’s why taking advantage of everything social media has to offer, including influencer marketing, is the perfect way to promote your business and sell jewelry online.
2. Pop up shops and fairs
Even if selling jewelry online is an It Means That It’s Not Enough extremely profitable and absolutely achievable business idea, sometimes customers want to “touch” the product.
And while waiting for technologies such as augmented reality to be within everyone’s reach, for the moment you can do “as the ancients did” by participating in fairs and organizing pop-up shops.
If you are taking your first steps in this environment, do not be frightened by the face-to-face meeting with the public.
Start from small local fairs, organize a stall with Bolivia Phone Numbers your jewelry (perhaps with a nice flyer that refers to your website where you sell jewelry online) and start connecting with people.
Plus, pop-up shops and pop-up shops aren’t just a great way to increase your brand’s visibility. They also represent a unique opportunity to validate your idea and collect immediate and “hot” feedback from the people who discover your jewelry for the first time.
Ah, and the stalls are also the perfect way to get rid of all the unsold items from previous collections!
3. Branding and brand identity
If your brand were a person, what kind of person would it be
Selling jewelry online is beautiful and interesting, but you won’t be able to achieve true success without a clear positioning and strong brand identity.
On the other hand, a jewel is like a badge, and as such it can convey a message. What is the message you want to convey?
Moreover, telling your brand means telling your uniqueness. Especially if you are the one making your jewelry.
A customer who sees only the It Means That It’s Not Enough finished product will never be able to know how much work, patience and dedication are hidden behind that jewel, if you are not the one to tell it.
Social media, blog, ecommerce … use the medium (or means) you prefer, but tell what’s behind your wonderful jewels, how your ideas are born, what your creative processes are, where you find inspiration, how you work the materials, and so on and so forth.
In short, give your customers the opportunity to really know your brand, just as if it were a person.