When you search for help and advice online as a copywriter, you’ll usually find jargon-heavy articles about SEO and ranking and whatnot (which you should still definitely read). However, regardless of the fancy analytics and technical stuff, the main component of your writing will always be storytelling – how you present your purpose to your audience.
This article will look at the basic tools every writer needs in their arsenal, and we’re not talking keyword tools and grammar checkers (although obviously you should use those, too).
We’re looking at the fundamentals to improve your writing before you even begin.
If you can bear to look at more words outside of work, expanding your reading knowledge will help with your writing skills. You’ll get a feel for the good writing… and for the bad. This is also a good excuse to keep up to date with current trends, and maybe pick up an idea or two on the way.
You could try deliberately reading terrible articles. Study them – where did they go wrong? How could they have improved it? Can you write it better?
This may present you with opportunities to Iceland WhatsApp Number List beat your competition in the search pages.
Don’t feel like you should only read blog posts to influence your blog post writing.
Try reading other forms too. There’s a story in everything, and this may help you to find a new angle your competitors haven’t thought of, whilst giving you a break from blogs.
A keen eye for research
On the subject of reading lots, writers need to be good researchers. Not only will this better inform your writing, which will grant you the trust of the reader, but it can actually be pretty good fun (and makes you a damn strong teammate for pub quiz night).
You may find good sites along the way that would be beneficial for your site to link to. Just try not to get lost too deep in all of those tangents you’ll inevitably trail off into…
Also, be wary of going overboard on the research.
Perhaps, if you’re determined to include all the information.