Marketing and SEO for universities

SEO to attract more students . This first part is focused on explaining how we do so that universities can gain better positions in Google. Simultaneously while receiving more students in their undergraduate. Graduate and diploma programs. Marketing and SEO to improve positions in Webometrics and other rankings. In the second part of the article we explain how we have achieved that. Various universities gain positions in university rankings. Through the analysis and management of the digital presence and the evaluation parameters of international rankings. PART I What is educational marketing or SEO positioning for universities. Educational marketing or search engine positioning for universities and educational institutions are all the actions of analysis understanding research. Measurement and strategy that seek to increase the traffic and authority of an educational website whether universities colleges or institutes.

What is the process for doing marketing 

In order to attract and attract more students to your university or educational institute or to increase relevance in a university ranking. It is important to understand who the strategy is aimed at. That is why analyzing what people are looking for. From Phone Number Data what cities and what interests they have, becomes the initial key to any educational marketing project. An SEO audit is the exercise that allows us to analyze the website of any university, in order to find the biggest problems and also identify opportunities that can be taken advantage of in the short and medium term.

What actions do an SEO

Number of total website URLs. Analysis of web traffic, according to the data provided by Google Search Console and Google Analytics. Classification of these URLs by areas, segments or traffic (in universities there are segments on the web related to BEB Directory diplomas, courses, undergraduate, postgraduate, scholarships, financing, among others. Broken pages or errors that are generating negative signals to Google. URLs that are too slow in loading times University indexing problems, i.e. Google cannot find your most important URLs for technical reasons. Too heavy images on the web. Metadata or information from URLs that are repeated or not very relevant. Poor internal link between informational and transactional content. 

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