Thanks to its work on Big Data, Netflix has grown from a DVD-by-mail rental company to a global leader in the entertainment industry. Netflix collects and analyzes all kinds of data on the consumption of its users. From what they search for and how they tag each content to where, when and how they consume each content. Without a doubt, the important thing is how they take advantage of this data analysis to improve their services in the following aspects:
Hypersegment the customer
Predicting success keys and trends, being much more accurate than the competition when it comes to producing and generating your own content.
Personalized recommendations of content that matches your consumption preferences. In fact, 80% of views are recommendations from the algorithm.
A simple, usable content platform with a better user experience . It is estimated that there are product photo retouching 40 million versions of Netflix.
How to turn predictions into an exact science
Netflix success story
The subscription video platform has been able to take advantage of the possibilities offered not only by Big Data, but also by Deep Data, which reveals the true value of data. It does not decide its content as traditional channels do, by consulting the “crystal ball” of a few executives, but rather it studies the behavior and habits of its consumers.
Netflix has an easy way of accessing information about its viewers. Unlike media such as television, which are based on screen quotas, the video provider can extract data from all its users:
Explicit data
What searches do they perform?
What devices do they use ?
Thanks to Big Data, Netflix has gone from being a distributor of content to becoming one of the most successful producers, which has earned it several nominations for the Emmys, the Golden Globes and other recognized awards in the sector. It is enough to compare the results of the conventional channels with those of the b2b reviews video platform:
When a television channel launches a new series, it has only a 35% chance of success and staying on the schedule. When Netflix Sistem Beus Toledo Hayang Nyadiakeun so, its chances rise to 70% (if we look at the number of its own contents that manage to continue for a second season).
