Thanks to globalisation, our world is shrinking. Spurred on by the spread of easy internet access, businesses of all sizes have the opportunity for global growth.
You need only consider the clichéd, “built a software program in their basement” story to know that designing a product in Stoke-on-Trent and selling it to Silicon Valley is now well within the realms of possibility.
Essentially, our shrinking world has
provided companies with a much broader target market. Successfully marketing your product on a global scale requires that your business stays up to date with trends and changes in your industry across the world. It’s imperative that you fully understand the specific needs, values and pain points of your target audience if you wish to market effectively to them.
Get to know your audience
Whether you’re developing content for a blog or planning an advertising campaign for a new product, you must first get to know the varying local nuances of your target market. What languages do they speak? Are there any cultural differences you need to Belgium WhatsApp Number List be aware of? Don’t make assumptions about the needs and pain points of your audience – conduct market research so that you can make informed decisions in your marketing strategy.
When entering foreign markets, it’s worth building relationships with potential partners and customers ahead of launching your marketing efforts. Reach out to prospects, organise meetings and work on building up a local presence to show that you are invested in the new location. After all, to some extent, it’s not just about
what you know, but who you know.
Part of familiarising yourself with your audience also involves identifying the best channels to use to market to them. The channels you currently focus on may not be appropriate or effective in other markets.
In some parts of the world it may be wise. To invest more in mobile marketing channels than you do at home. While in others, offline channels like events may be pivotal to your marketing. Efforts when you first launch.