Before we dive deeper into the differences between optimizing for Google and Bing, let’s start with the basics. The basic settings for Bing are often overlooked. Before we go any further, I would like to explain in more detail which steps must be followed to set the basis of Bing optimization correctly.

  1. Review the Bing Webmaster Guide Lines  . Fortunately, Bing’s webmaster Guide Lines are a lot shorter than Google’s. However, they do matter! In the Guide Lines, Bing states exactly what they expect from website owners. If it says that content is important, then you can also assume that this is indeed an important ranking factor. We will of course discuss the most important points in detail in a moment.
  2. The first and most logical step is to add your website to the Bing search results. This can be done very easily and quickly by entering the URL of the relevant website here . Enter the relevant website in the bar, enter the CAPTCHA and the website is specified: it’s simple as that! Yet this is often overlooked.
  3. The last step is to sign up the website for Bing Webmaster Tools . Within Bing Webmaster Tools, verify the website and add the site map of the website. This way Bing stays up-to-date at all times regarding changes on your website and you can also be sure that Bing can find your entire website (read: indexing). Entering the sitemap is self-explanatory. If you still can’t figure it out, you’ll find  exactly how to do it here.

Optimizing for Bing: 6 Differences from Google

The URL has been provided to Bing, the Guide Lines have been read and the sitemap has been added, time to dive a little deeper into the differences between VP Risk Email Lists optimizing for Google and Bing! I should mention here that the basis of good ranking is simply having a ‘good’ website.

VP Risk Email Lists

The basis of good ranking is a good website.

The guidelines for Google and Bing are largely the same, but the value attached to them can differ. Let’s take a look at this.

1. Bing prefers big brands

Like Google, Bing seems to favor brands’ websites and apply different assessment criteria to them. For example, it is considered logical that these brands have more links with branded keywords pointing to the website where this can have a negative effect on “non-branded websites”. However, Bing gives these websites a greater advantage than Google.

Within the search results, however, Bing occasionally struggles to distinguish brands from related competitors. This means that Bing seems to give brands a greater advantage, but Bing occasionally still has trouble distinguishing a branded website from a non-branded website.

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