We help you with the answer! Here are 5 quick and effective ways to optimize your homepage merchandising strategy to drive more engagement, sales, and customer loyalty. How to optimize the home page of an ecommerce 1. Make the images more identifiable and natural Shopping online is fast and convenient. However, depending on the area your ecommerce is dedicated to, your buyers may be concerned about how your product would look on them. So, what better way to grab the attention of your visitors than by using relatable images on your home page. Japanese retailer Baycrew’s does an excellent job of including images that aren’t overly edited or polished and even share the models’ height.

This makes it easier for shoppers to imagine how the product would look on them and makes it easier to go beyond your home page knowing that they will find garments that suit their style and body type. 2. Build social connections with user-generated content When buyers can’t touch or see your products, building trust is a critical step on the Belgium Phone Number to purchase (especially if you’re selling high-value items like jewelry or furniture). The mistake many make is waiting until the shopper reaches the product detail pages to start building trust in your brand. By introducing some trust-building tactics used on ecommerce pages like customer reviews and user-generated photos, you can make a shopper’s first experience with your brand feel more trustworthy.

Jewelry Brand Shane

Co. has its own creative approach to achieving this: They have a user photo gallery on their home page that gives shoppers an alternative. Search while interacting with other customers’ positive experiences. 3. Turn category names into eye-catching visual icons Not all buyers know the name or type of product they are interested in. But they do know what it looks like. To help them navigate from your home page to the rest of your website (instead of leaving when they can’t find what they’re looking for). You can use icons or images that represent your merchandise in the menu. Furniture retailer Mobly uses minimalist drawings along with short text to make sure. Shoppers can easily find the right category for their needs without wasting a lot of time in the process.

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Create interactive product discovery experiences To eliminate. The decision paralysis shoppers can feel when faced with a home page full of product listings. Help them zero in on the options that best suit their tastes. Take your galleries and editorial images a step further by not only allowing. People to purchase the exact items shown in the image. But also making it easy for them to find similar items In this way you can guide their purchase journey. Prevent them from getting lost among thousands of products that may be irrelevant to them. Mobly, for example, has a “Decorated Rooms” section on its home page that displays its products grouped into certain styles.

When Users Click On These Images

They are directed to an interactive product page that. Allows them to identify each product in the room, gather decorating ideas and find similar ones. 5. Customize your homepage according to the interests of your buyers Ultimately. The goal of an exceptional home page is to deliver personalized user experiences. Knowing how to listen and understand your consumers will make them interact, buy and become loyal customers of your brand. By adding a dynamic recommendation carousel with personalized product suggestions on your home page. You can go further to surface the specific items. Consumers are most likely to buy based on their aesthetics and search behavior.

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