The duty to provide information on the collection of personal data. As the owner of a website, you have a duty to inform Internet users about the purpose of collecting Botswana Email List and processing their personal data. Each person must in fact be informed of their rights as well as of the way in which the data they provide when browsing a site or participating in a marketing operation are processed.  To do this, notices of information on data confidentiality as well as notices of rights to the personal data collected must inevitably appear on your site. You must also be able to prove that you have complied with this duty to the CNIL at all times. It is therefore advisable to keep the proof of consent of all the data collected internally, on a register.

Compared to the rules defined in Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, the major concrete changes to be made on your site must be. The creation of a page dedicated to the privacy policy of personal data easily accessible on your website. Adjusting your forms to collect the personal data of all your Internet users. The adaptation of your cookie banner. Permission to view information relating to the management of the personal data of your Internet users. The implementation of a model for managing the preferences of the Internet user. In order for the conservation and archiving of the personal data of your Internet users to comply with the new regulations, you must.

Check your site’s compliance with the

In 2013, the Google Menagerie welcomed a new inhabitant: the hummingbird. What has been the impact of Google Hummingbird on the natural referencing of web pages? The objective of a search engine is to offer the most relevant answers to queries made by Internet users. With this in mind, the most famous of these engines has created a whole menagerie, including Google Hummingbird : the most important algorithm to take into account in the context of SEO, since it allows to decipher the intentions behind the requests. users. Traditionally, the hummingbird is a charming , small, and brightly colored apodiform bird , also known as a “fly bird”. In recent years, it has also been a Google algorithm (“hummingbird”, the


English word for colibri) aimed at improving the relevance of the answers offered to Internet users by better interpreting their requests. The existence of Google Hummingbird stems from an observation: a happy user is a user who finds an adequate answer to the question asked. The hummingbird was therefore launched (following its playmates, the Panda and the Penguin ) to optimize the processing of Internet users’ requests by trying to better take into account their primary intentions. Launched in 2013, the Google Hummingbird algorithm was a real revolution in the way the search engine handled requests, especially in the context of “ long tail ” expressions . Knowing that Google is the most used engine in the world, SEO specialists have not been indifferent to the beauty of this bird’s plumage.

Understand the main principles of personal

Google Hummingbird aims to change search mechanisms . Smarter and smarter than his comrades, he intends to understand what lies behind the requests of Internet users. This allows it to respond with more relevance to three types of requests. Generic queries which have several possible meanings (when an Internet user types “Apple”, do they want to know more about this wonderful fruit or to inquire about the brand of electronic products?). Long tail queries , consisting of more than five words, which must be translated into a shorter query to facilitate the engine’s task. These queries are often the result of voice searches formulated in everyday language, with a local intent (for example, “where to find the nearest pizzeria?”).

Unpublished queries , which make up about 15% of all daily requests on Google. What impact on the natural referencing of web pages? Google Hummingbird is not a filter like Panda or Penguin. It is not intended to sanction web pages which abuse may recommendable SEO techniques . And yet, this algorithm would have affected up to 90% of requests, when the Penguin had to be content with an impact on only 3% of them. The reason ? It’s very simple: Hummingbird helped rid Google’s results of a large number of web pages that did not meet the SEO prerequisites . A better relevance between the questions and the answers supposes a highlighting of quality contents , endowed with a clear architecture and working an appropriate semantic field, only capable of satisfying the users .


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