In the digital world, getting customers is also something very important for companies, however, it is no longer the main concern. At least, the ways to achieve this goal are not the same as those of traditional marketing , which invested in direct strategies to search for consumers.

Currently, it is essential to strengthen engagement and communication with the public, so that this leads to the establishment of business relationships.

However, an attraction strategy can lead to a harmful scenario, in which you ask yourself: ” Why don’t I sell, even with good communication?” In other words, there is a good brand positioning program, with well-used digital tools, but no real impact on sales is generated.

This can happen for a number of reasons that we will investigate in this article. So, if you want to learn more about the subject, be sure to read it carefully.

In this article, we will see:

  • Why is customer engagement important?
  • What is the relationship between engagement and customer constancy?
  • What are the main reasons to have engagement if your product is not selling?
  • How to go beyond engagement and increase customers?

Why is customer engagement important?

First, let’s understand the importance of Luxembourg WhatsApp Number List engagement. In the end, we do not want to conclude with this text that engagement is not necessary. Therefore, we need to deepen the concept.

These days, it’s very common to see engagement as any kind of

Luxembourg WhatsApp Number List

routine interaction that happens with company profiles on social media , for example. Many users even think that likes are equivalent to good engagement. However, reducing its concept to this is a problem that leads to misconceptions of its importance.

Engagement not only encompasses reactions on social channels , but also the entire communication strategy of the brand with its consumers and potential customers with the aim of generating their active participation .

It goes far beyond, therefore,

the so-called vanity metrics and tries to understand the quality of likes and comments, seeks to interpret the numbers and contextualize them. In the same way, it goes beyond social networks and includes channels such as email .

The main purpose of generating engagement is to strengthen business relationships 

and go beyond a simple purchase and sale commitment . The company better understands who its client is and tries to assimilate and understand their problems

, needs and ambitions, and then know how to communicate and establish a bond of friendship.

In this context, the connection between the brand and people becomes horizontal, as if they were friends talking and not as someone trying to impose a product or an idea.

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